Senior Manager, Sponsorships & CXO Marketing

Team:

The Juniper Brand & Web Team is the company’s in-house agency for web experience, brand marketing, creative development, and overall brand strategy. We are revitalizing a brand that disrupted the networking industry 25 years ago, and we are poised to do it again with industry-leading AI technology that is proven to significantly improve network operations for our customer IT teams. Our charter is to develop and perpetuate a brand story that’s as distinct and compelling as our AI-native technology. Our work is making a measurable impact on our business and is one of the keys to achieving the company’s audacious growth goals. We’re an award-winning, fun, data-driven, art-inspired group of marketers and creatives who are maniacally focused on building the best team in the industry. 

 

 

Job Description:
We’re looking for an experienced Senior Manager, Sponsorships & CXO Marketing to join our Brand Marketing organization. This role involves managing our corporate sponsorships, leading sponsorship activation, overseeing CXO programming across marketing, and advancing thought leadership content that enhances executive engagement. This role requires a thoughtful strategist with strong operational capabilities, capable of crafting premium and consistent brand experiences and working cross functionally with key stakeholders across marketing, sales and executive leadership. The ideal candidate excels in stakeholder management, strategic thinking, measurement framework development, and executive event planning.

 

Key Responsibilities:

 

Sponsorships & Partnerships:

• Develop and implement sponsorship strategies to drive revenue and enhance brand partnerships.
• Identify and cultivate relationships with sponsors, ensuring alignment with organizational goals.
• Collaborate with marketing and sales teams to create compelling sponsorship opportunities and materials.
• Manage day-to-day interactions with the sponsorship agency, ensuring alignment with organizational objectives and priorities. Provide guidance and direction to agency partners.
• Activate sponsorship across not only C-suite programming, but also employees to drive excitement & engagement.
• Track sponsorship performance, measure ROI, and provide detailed reports to stakeholders.

 

CXO Programming:

• Understand CXO audience and priorities, including their motivations, market trends, and industry challenges. 
• Craft programs that optimize the CXO journey and align business objectives with executive interests. Create seamless CXO journeys, from contact acquisition to pre- and post-event follow ups. 
• Design and execute executive-level nurture programs including content development, email nurture, events, roundtables, and thought leadership forums. Understand the high-touch, personalized event experience design needed for executives. 
• Oversee program logistics, including agenda development, speaker briefings, and event execution when needed. 
• Collaborate across marketing to ensure a consistent CXO experience across brand, content, field and performance marketing.
• Develop post-event reports and insights to improve future programming.

 

Stakeholder Engagement & Relationship Management:

• Build and maintain strong relationships with corporate sponsors, executives, and industry leaders.
• Serve as a strategic advisor to senior leadership on sponsorship and executive engagement opportunities.
• Work cross-functionally with internal teams to ensure cohesive messaging and brand alignment.

 

Program Management & Measurement:

• Oversee team and collaborate cross functionally to ensure objectives and priorities are being met. 
• Manage budget and vendor invoicing. 
• Define comprehensive measurement frameworks to assess sponsorship & CXO investment effectiveness and ROI. 

 

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 7+ years of experience in sponsorship management, event programming, or business development.
• Experience working with senior executives and delivering high-caliber programming.
• Strong negotiation, communication, and relationship management skills.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Ability to craft compelling marketing materials and sponsorship decks.
• Knowledge of digital engagement strategies for executive audiences.
• Experience in agency management and vendor relations.
• Demonstrated leadershi