Director, Enterprise & Functional Market Research

Job Description Summary

The location for this role is East Hanover, NJ

 

Job Description

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the ED, Market Research, this role is pivotal in harnessing the power of insights to support informed decision-making.

This role is dedicated to understanding the perceptions and behaviors of HCPs, patients and payers, for enterprise and functional work, ensuring that the organization is fully aware of the evolving market dynamics and customer needs. The Dir, Market Research fosters a culture of innovation and collaboration, working closely with cross-functional teams to deliver and integrate comprehensive insights around stakeholder perceptions, market barriers, and product positioning that support the development of tailored engagement strategies and optimized marketing efforts across HCPs, patients, and payers for functions, enterprise and above-brand initiatives.

Key Responsibilities:

• Conduct market research projects for functions, enterprise and above-brand initiatives to gather data on customer market perception, sentiment, and awareness of treatments. Proactively collect ongoing feedback from customers on trends, utilization, clinical outcomes, and patient impact
• Execute research activities related to functions, enterprise and above-brand initiatives to assess patient attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception
• Assist in identifying and prioritizing initiatives where MR can support internal functions and the specific TA and contribute to setting yearly goals for teams supporting therapeutic areas
• Provide data and insights to inform inputs for forecast models through opportunity assessment and demand estimation research
• Gather and analyze data to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges
• Coordinate with external vendors to ensure research projects are conducted effectively and insights meet the needs of specific business partners
• Collaborate with Provider I&A and Human Insights & Behavior Science teams to collect data on key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption
• Work with the Marketing team to optimize content, positioning and measure omnichannel DTP / DTC engagement through message and concept testing
• Implement and develop tech-enabled, AI based cutting edge best practices for market research including standardized templates for instrument design and ensuring consistency in approach to analysis and insight generation to answer the key questions for the IPST / TA / functional teams
• Participate in cross-functional collaboration with IPST and TA portfolio teams, functional teams (e.g., Medical, NPS, Marketing, Market Access), IDS stakeholders (Decision Scientists) and external vendors to run specific research initiatives.

Novartis seeks a dynamic individual to support market research initiatives, design and derive insights that address the key business questions and objectives of functional NVS and IDS teams to drive data-driven decision-making. The ideal candidate will have an extensive understanding of the pharmaceutical landscape, with expertise in guiding application of different research methodologies to understand market perceptions and sentiment among HCPs, patients and payers. This role requires a leader who fosters

collaboration across cross-functional teams, develops talent, and drives a culture of innovation and thought leadership, and establishes a solid foundation of delivering actionable insights through primary research that can be integrated with secondary analytics to empower strategic initiatives, marketing, and outreach efforts under their TA.

Education: Bachelor's degree in related field is required; Master of Science and/or MBA strongly preferred

Essential Requirements:

• A minimum of 8 years of experience in the pharmaceutical or healthcare industry, with a strong focus on HCP, patient and payer strategic insights and analytics
• A minimum of 3 years of domain expertise in these areas are highly desired: primary market research, secondary data analytics, data science, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting
• A minimum of 3 years of people managem