Business Development Representative - Craft Education

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

 

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.  

 

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs.  Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs.  Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

 

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs.  We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.  

 

If you’re looking to join the work-based learning revolution, we’d love to talk with you.  At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development.  We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $66,300.00 - $99,500.00

Job Description

The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying and qualifying potential leads. They conduct outbound prospecting through cold calls, emails, and social media outreach to engage with decision-makers. By understanding customer needs, they schedule meetings or product demos for the sales team to drive growth and ultimately Craft’s user count and revenue metrics.

BDRs work closely with marketing and sales teams to refine outreach strategies and improve lead conversion rates. Strong communication, persistence, and a results-driven mindset are essential for success in this role.

Primary Responsibilities

• Lead Generation & Prospecting – Identify and research potential customers through outbound calls, emails, and social media.
• Qualifying Leads – Assess potential clients' needs and determine if they are a good fit for the company’s products or services.
• Appointment Setting – Schedule meetings or demos with qualified prospects for the sales team.
• CRM Management – Maintain accurate records of prospect interactions and pipeline progress in a CRM system.
• Collaboration with Sales & Marketing – Work closely with internal teams to refine outreach strategies and improve lead conversion rates

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

• Knowledge of basic sales and prospecting tactics, philosophies
• Strong communication skills, ability to effectively engage prospects through calls, emails, and social media.
• Active listening & qualification skills, to understand customer needs and determine sales potential.
• Time management & organization skills, the capability to handle multiple prospects, follow-ups, and tasks efficiently.
• Ability to be reliable, proactive and highly responsive; being accountable and having an ownership mindset to meet and exceed assigned quota and metrics
• Ability to