Sr. Marketing Manager

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.


Looking for a position that makes you smile?
We’re seeking a Sr. Marketing Manager to join our growing team.
Smile Express is seeking a Senior Marketing Manager who doesn’t just do marketing—they live it. You’re a bulldog for performance, a champion of patient experience, and a builder who thrives in startup chaos. You know the difference between a lead and a person, and you’re obsessed with creating campaigns that turn curiosity into confidence.

In this role, you’ll lead all marketing for Smile Express: digital, traditional, out-of-home, local, and lifecycle. You’ll run our funnel with precision, obsess over conversion rates, and partner with orthodontists and clinical teams to meet patients where they are—online, in-office, at events, and in their daily lives.

You’ll collaborate with creative teams to test messages, design better booking flows, launch pop-up experiences, and make every piece of the Smile Express brand feel human, fun, and full of possibility. You’ll be part strategist, part operator, and full-time force of nature.

How you’ll make us better:

• Own the Full Funnel
• Drive marketing performance across all channels: paid search, paid social, SEO, out-of-home, email/SMS, and local media
• Build and optimize campaigns that generate high-quality leads and drive treatment starts
• Lead with data—but never forget the person behind the pixel

• Build to Convert
• Continuously improve landing pages, online booking flows, and funnel creative through testing and iteration
• Partner with design, dev, and product teams to drive site improvements and campaign personalization
• Obsess over conversion rates and cost-per-start like it’s your personal scoreboard

• Activate Partners & Channels
• Manage agency relationships, internal teams, and budgets to deliver results
• Work closely with orthodontists and field teams to bring national campaigns to life locally
• Launch new lead-gen and awareness channels (events, pop-ups, retail, partnerships, and more)

• Grow the Brand
• Tell the Smile Express story in a way that inspires people to invest in their smile
• Build marketing strategies that scale across locations, while staying rooted in the patient journey
• Ensure every campaign, message, and experience reflects the fun, approachable, and confident tone of the brand

Your special skills:

• Ability to work cross-functionally with clinical, operational, and creative teams
• Ability to think strategically while managing tactical execution
• Ability to develop, refine, and optimize marketing and operational workflows
What We’re Looking For

• You’re tenacious. You chase down goals, love solving tough problems, and won’t stop until the funnel works.
• You think like a founder. You bring energy, urgency, and vision. You build fast, test smart, and pivot when needed.
• You love people. Whether it’s a patient or a provider, you know how to connect, communicate, and lead with empathy.
• You love the work. Building campaigns, refining workflows, writing copy, running numbers—you live for it all.
• You’re a change agent. You see opportunity everywhere and love creating order from chaos.
• You’re obsessed with smiles. You believe in the power of confidence, self-expression, and better access to care.

Prerequisites for success:
• Bachelor’s Degree in Marketing, Business, Communications, or a related field required
• Eight (8) years of experience in marketing with emphasis on performance/growth marketing for multiple locations required
• Experience building and scaling marketing programs across multiple locations required
• Advanced knowledge of performance marketing and multi-channel campaign strategy
• Strong project management and analytical skills
• Strong oral and written communication skills Strong organizational and time

We saved the best for last.
In exchange for the dynamic contribution you’ll bring to our team, we offer:
• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off i