Associate Director, Digital Strategy

Civic Nation seeks a detail-oriented Associate Director, Digital Strategy, to lead our digital communications for the Civic Nation brand and campaigns. The Associate Director serves as the project lead for our high-visibility dates and deadlines programming, where we reach thousands of voters with accurate, timely information about voting in their states. This role will report to the Digital Director, manage a Digital Coordinator and a Digital Associate who lead social media and email for our ALL IN Campus Democracy Challenge and We The Action initiatives, and provide support to other initiatives as needed. This is a pivotal role designed for a digital expert who can balance high-level strategy with rigorous project management. The successful candidate will have a deep understanding of our elections and drive a culture of data-informed decision-making and excellence in execution.

ABOUT COMMUNICATIONS

The Communications team is focused on telling the story of Civic Nation’s work. Through creative messaging, digital activations, media relations, and more, the Communications team amplifies the work of all Civic Nation initiatives and campaigns. 

ABOUT CIVIC NATION

Civic Nation is an impact hub for the ideas, leaders, and initiatives that strengthen civic culture, civic power, and civic participation. We shift culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle our nation’s most pressing social challenges. Five initiatives are a part of the Civic Nation family: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, We The Action, and When We All Vote.

YOUR IMPACT

• Serve as the primary architect and project lead of our elections dates and deadlines programming, ensuring 100% accuracy in voter registration and turnout content, and smooth content production.
• Oversee the development of comprehensive digital plans for ALL IN Campus Democracy Challenge and We The Action.
• Manage staff who will lead the program execution of content drafting, posting, and email production for assigned initiatives.
• Own content development for the Civic Nation brand across social platforms and email, including online thought leadership, content drafting, coordination with design and video teams, approvals, posting, community management, and audience growth.
• Lead and deploy rapid-response strategies when necessary, in partnership with the Communications Hub team.
• Support the Digital Director in establishing a culture of excellence by coaching direct reports in leveraging data and metrics to adjust social and email strategies weekly.
• Keep up to date with trends and platform developments to meet audience engagement goals.
• Set and lead digital goals for assigned initiatives across email and social media to drive growth and engagement. 
• Independently report and analyze metrics to track progress toward goals and support direct reports in doing the same.
• Draft social toolkits and provide additional social support around big moments, including content capture at in-person events.
• Collaborate with the team on the larger digital strategy for multiple programs and initiatives at Civic Nation.
• Other reasonable and relevant duties as assigned.

YOUR EXPERIENCE

• 5+ years of experience in digital content strategy or digital organizing, with at least 3 years of experience related to voting and elections.
• 2+ years of supervisory or management experience, with a track record of developing junior talent.
• Demonstrated proficiency in using digital tools effectively, including HubSpot (or similar CRMs), Sprout Social, Canva, Asana, Google Suite, and all major social platforms. 

YOUR COMPETENCIES

• Deep understanding of the civic engagement, voter education, and mobilization landscape, including national election trends and voter registration nuances.
• Experience managing similar digital voter mobilization programs and communicating accurate voter registration deadlines, key election dates, vote-by-mail regulations, voter ID requirements, and more.
• Proficient in reporting and analyzing social and email metrics to inform decision-making and pivot content strategy to meet goals.
• Strong writer and copy-editor with proven experience writing engaging and informative short-form content for social media and email for diverse audiences with excellent attention to detail.
• Strong understanding of current and emerging social media platforms, digital communications trends, and best practices for email and SMS marketing.
• Proven tra