Field Marketing Manager - Jonesboro Public Schools

Job Description

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S.  It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations.  We partner with schools to create culinary experiences that propel students to success.  Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit Aramark Student Nutrition.

The Marketing Communications role will be responsible for strategy development and implementation of internal and external (not student) communication programs that will enhance and support the Aramark brand at Jonesboro Public Schools.  The position will implement internal communications to inform, engage, educate employees while building advocacy for the company and brand. The Communications position will also be responsible for external communications with clients, community constituents in accordance with the education Jonesboro Public Schools strategy, as well as coordination with Corporate Communications and Public Affairs to field media inquiries.

The position requires collaboration with K-12 senior leadership, cross-functional team members, channel growth, operations, vendors, partners and local agencies, and enterprise communications, branding teams and other third parties such as vendors and agencies.

Job Responsibilities

 

•    Employee Communications: Develop an annual internal communications plan to enhance B2E communications and drive employee advocacy. Support Jonesboro Public Schools RVP in planning, development and execution all written communications and videos.  Develop, refine, execute and oversee content development for all existing vehicles for internal communications including but not limited to RVP monthly messages, other employee communication, email protocols and workload improvement initiatives. Develop key communications, presentations and scripting/presentation notes. Oversee content and implementation of business unit meetings, videoconferences, and events. Work with both Aramark Prosper ISD human resources and labor relations to ensure compliance to Aramark & Jonesboro Public Schools guidelines in all communications.

•    Communications Plan/Strategy: In collaboration with the Education Sector communications team, develop and manage a comprehensive client / constituent (principals, employees, teachers, parents, community leaders, school administration) communications plan to include newsletters, monthly-joint-review templates, annual review template and process. This is to include content strategy, distribution, tracking and measurement.

•    Success Stories/Best Practices: Working closely with Aramark Jonesboro Public Schools functional leaders and area managers, set-up a process to systematically and periodically capture best practices, successes, innovative programs and other efforts to generate awareness and advocacy for Aramark & Jonesboro Public Schools in the marketplace. Develop plans to share these through client communication tools (newsletters and MJRs) and via other channels such as social media, and website.

•    Relationship Development and Support: Collaborate with senior Jonesboro Public Schools leadership in the documentation of Aramark success stories and achievements for retention efforts. Provide strategic direction for driving client advocacy that aligns with our value proposition. Collaborate with the B2B Marketing Directors and VP on projects, materials, speaking engagement presentations, and other thought leadership projects designed to communicate the Aramark brand and value proposition at Jonesboro Public Schools. Work in collaboration with the sector and enterprise Corporate Communications and local community engagement team to develop plans for additional advocacy. Support development of  Jonesboro Public Schools case studies, client/key constituent testimonials, best practices, innovation stories, and other information in support of the communications plan.

•    Field Communications Tools/Templates: Develop, implement, and continuously improve operator communications templates to use with clients, client constituents and campus/district communities. Ensure the alignment of the tools with sector messaging and enterprise brand standards.

Presentations/Meetings: Work with Jonesboro Public Schools senior leadership and K-12 senior team to script written and verbal communications internally and externally as needed.

Qualifications

•    A minimum of 5 years’ experience in marketing and/or B2B communications.

•    PR, Marketing and/or Corporate Communications experience.

•    Superb writing skills are required.

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