Director, Regional Partner Marketing

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

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We are seeking a dynamic and experienced B2B marketing leader who will be responsible for driving, implementing, and measuring regional Embedded partner marketing execution with OEM, MSPs and similar partner types, with the objective of amplifying AVEVA’s partner sourced pipeline generation efforts, accelerate deal cycles, and ultimately win business.  

The Partner Marketing team at AVEVA helps harness the power of our ecosystem partners to create market distinction, drive brand awareness, generate pipeline and bookings, supporting growth of the business. 

 If you are creative and passionate about partners, love crafting innovative marketing experiences and can drive strategic initiatives aligned with shared goals, we have the perfect opportunity for you! 

Responsibilities:

• Design and implement a regional partner marketing strategy, aligned with and supporting AVEVA’s strategic plan and growth initiatives. 

• Lead a team of regional partner marketing managers and guide the regional marketing teams to execute the strategic plan; focusing on driving pipeline generation & growth and new customer acquisition, enabling regional partner marketing teams to better support the regional partner sales teams on enablement objectives and increasing brand awareness for AVEVA. 

• Track and measure the impact of the partner marketing initiatives using well-defined metrics and KPIs; and optimize resources against outcomes and budget. 

• Manage MDF budget and execution to plan; reviewing and approving quarterly/annual joint marketing plans; taking the MDF program to the next level. 

• Raise the value of engagement with OEMs, MSPs, system integrators, and alliance partners to build partner preference and loyalty.

• Ensure global marketing programs and campaigns are ‘partner ready’ for deployment via channel partners; with a healthy mix of partner-led/joint in-person as well as virtual/digital marketing programs. 

• Facilitate best practice sharing amongst partners through peer-to-peer connections; as well as guide them on innovative ways to do marketing. 

• Work closely with key stakeholders across AVEVA’s partner ecosystem and drive cross functional collaboration with extended teams including Regional/Field Marketing and Sales to better plan and execute partner campaigns and initiati