Experiential Marketing Specialist

Omni Dallas Hotel

Recently named one of the Top 5 City Hotels in Texas by Travel + Leisure’s 2025 World’s Best Awards, Omni Dallas Hotel is part of the #1 ranked hotel brand for Guest Satisfaction by J.D. Power. Located in the heart of downtown Dallas, our 1,001 rooms and suites set the stage for a vibrant destination featuring the Mokara Spa and Restaurants on Lamar, with eight distinctive dining experiences that celebrate the best of Texas hospitality.

Our associates are guided by The Power of One, a philosophy that empowers every team member to take ownership of the guest experience and create lasting memories. Our culture values respect, gratitude, and growth, supported by training, mentorship, and meaningful recognition. Associates enjoy complimentary parking, room and dining discounts, and access to an on-site cafeteria, making Omni Dallas one of the most rewarding places to work in the city! If you’re a motivated, service-minded professional seeking a meaningful career in hospitality, Omni Dallas Hotel may be your perfect match.


Overview:
The Experiential Marketing Specialist supports the execution and development of on-property marketing initiatives by translating operational programming into structured, marketable guest experiences. This role helps bridge Marketing and Operations, ensuring activations, events, and seasonal offerings are clearly defined, elevated, and aligned with the overall marketing strategy.
This position reports directly to the Director of Marketing and works closely with the Brand Marketing Manager and Digital Marketing Manager to support broader campaign initiatives.
This is not a traditional event planning role and does not own operational programming. Instead, this role supports by organizing, enhancing, and preparing experiences for marketing amplification.
Responsibilities:
Experience Development & Alignment
• Partner with Food & Beverage and operational teams to gather, organize, and formalize programming details for marketing use (events, activations, seasonal offerings)
• Translate operational initiatives into clear, marketable experiences with defined details, including timing, offerings, and guest value
• Support the identification of opportunities to elevate programming through creative enhancements, partnerships, and added guest touchpoints
• Help ensure experiences align with Omni brand standards and property-level marketing strategy
Marketing Integration
• Support communication between Marketing and Operations to ensure alignment and readiness for promotion across all channels
• Assist the Marketing team in bringing campaigns to life on property through well-defined and executable experiences
• Ensure accuracy and completeness of event and activation details used in marketing materials
• Provide observations and feedback on guest engagement and overall experience effectiveness
Execution Support
• Support the on-property execution of marketing-led activations and initiatives as needed
• Assist with coordination of logistics, including timelines, vendor communication, materials, and setup
• Provide on-site support during key activations to ensure alignment with marketing intent and guest experience expectations
Cross-Functional Collaboration
• Work closely with Brand Marketing and Digital Marketing teams to support broader campaign initiatives as needed
• Maintain clear communication across departments to ensure consistency and accuracy of shared information
Core Competencies:
• Experience Translation: Ability to take loosely defined ideas or operational programming and translate them into clear, structured, and marketable guest experiences
• Cross-Functional Collaboration: Builds strong working relationships across departments to support alignment between Marketing and Operations
• Executional Awareness: Understands how experiences come to life on property and can anticipate potential needs or challenges
• Creative Thinking: Identifies opportunities to enhance programming through thoughtful, guest-focused ideas
• Attention to Detail: Ensures all experience elements are accurate, complete, and clearly defined
• Organizational Agility: Manages multiple projects and priorities in a fast-paced environment
• Communication Skills: Clearly communicates ideas, expectations, and updates across teams
• Guest-Centric Mindset: Approaches all work through the lens of the guest experience
Qualifications:
• 1–3 years of experience in hospitality, events, marketing, or a related field preferred
• Strong organizational skills with the ability to translate ideas into clear, actionable plans
• Creative mindset with attention to detail and a focus on guest experience
• Ability to manage multiple projects in a fast-paced environment