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Sr. Director, Enterprise Communications

Association of American Medical Colleges
Washington, United Statesfull_timeVerifiedPosted 16 Jan 2025
💰 $307,800/yr($165,800/yr$307,800/yr)

About the role

The Association of American Medical Colleges is a not-for-profit association dedicated to redefining health care by supporting the entire spectrum of medical education, biomedical research, and patient care conducted by America’s medical schools and teaching hospitals. We are dedicated to the communities we serve and steadfast in our goal to improve the health of all. The AAMC strives to make a positive impact not only in your career, but in your life. We offer a comprehensive benefits package which features:

Significant employer 403(b) contribution
Public transportation subsidy
Generous paid time off program and flexible work options
Tuition reimbursement
Wellness program

    Why us, why now?

    The Senior Director, Enterprise Communications plays a pivotal role in shaping the AAMC’s communications and brand strategy to align with and support the organization’s overarching goals. This role leads all facets of external communications—including public relations, media strategy, crisis management, executive messaging, and advocacy—to strengthen the AAMC’s reputation and improve its brand identity. By designing and implementing integrated campaigns, the Senior Director drives public understanding and cultivates positive media coverage. Leading a high-performing team, this role ensures impactful communication strategies tailored to diverse audiences while using data-driven insights to optimize efforts. Success in this role requires close collaboration with leadership to align strategies, set objectives, and drive decisions that shape the organization’s future.

    How will you make an impact?

    Enterprise Communications Leadership

    • Develop and lead the overall communications and brand strategy in alignment with the organization's strategic goals.
    • Be responsible for all aspects of external communications, including public relations, media strategy, crisis management, executive communications, and advocacy messaging.
    • Amplify the AAMC’s impact by articulating its value proposition, strengthen and protect its institutional position and evolve its brand identity and reputation.
    • Develop integrated campaigns and messaging to improve brand sentiment, awareness, and growth.
    • Develop and implement effective strategic communication plans to promote the organization's policy positions, advocacy goals, mission, and other activities.

    Messaging Frameworks, Campaigns, and Impact

    • Own and evolve the organization’s messaging framework, integrating constant measurement and data-driven insights.
    • Design and implement campaigns to increase public understanding of the AAMC’s goals, achievements, and reputation.
    • Lead the PR strategy and execution, driving positive media coverage and managing crisis effectively. Collaborate with PR agencies and internal stakeholders to appropriately schedule and tell impactful stories that differentiate the AAMC brand.
    • Leverage data and analytics to assess the effectiveness of communication, marketing and engagement efforts focusing on actionable insights beyond impressions and reach.
    • Ensure accurate, consistent message in organization’s marketing and branding efforts.

    Team Leadership

    • Lead a complex, high-impact team critical to the organization’s success.
    • Provide strategic and operational leadership for enterprise communications efforts targeting diverse audiences, including constituents, learners, policymakers, the academic medicine community, and the public.
    • Develop new insights and understanding of business performance based on data and/or statistical methods.
    • Exercise outstanding judgment in all situations, demonstrating integrity and high discernment in decision-making.
    • Collaborate with the Chief of communications and marketing and the communications and marketing leadership team to establish enterprise communications strategies and align goals of the communications and marketing cluster.
    • Partner with the Chief of Communications and Marketing and the Communications Leadership Team to set objectives and make decisions that impact the cluster’s direction and success.

    What will you bring to the role?

    • Master's Degree in Communications or related field preferred.
    • 12+ years of enterprise communications leadership
    • 12+ years leading complex teams
    • Extensive experience with advocacy and crisis communications
    • Proven experience leading an integrated communications and marketing team

     

    Remote Work Eligibility

    This position is eligible for remote work in the contiguous US

    Compensation Grade Ra

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    Company

    Association of American Medical Colleges

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