Marketing Campaign Operations Sr. Specialist (Remote)

We are actively seeking a growth-oriented, modern marketer with diverse experience in leveraging best in class technologies; creating and optimizing marketing databases; and optimizing the customer experience through multi-channel communications. As a part of Aledade, you will be joining the movement to empower independent Primary Care Physicians in their adoption of value-based care and new payment models. Reporting to the Manager, Marketing Operations, the ideal candidate will have a heart for primary/patient care, knowledge of value-based care, and passion for marketing automation, database management, and translating data into actionable information.
With a strong background in marketing automation (Pardot) and CRM relationship management (Salesforce), the Manager, Marketing Campaign Operations is someone who connects the dots on thematic campaigns planned by the Marketing Strategy & Planning team and assets created by the Content & Communications team fit into a greater strategic outcome through Campaigns. They also are grounded in a data-centric approach to list optimization and an understanding of the marketing and sales funnel. This role is highly cross-functional so the ideal candidate should be a detail-oriented team player who can work collaboratively and build bridges with stakeholders on multiple teams.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/working from home within the US or from our headquarters office in Bethesda, MD.

As with many roles in our high-growth company, the Marketing Campaign Operations Sr. Specialist must effortlessly switch between individual contributor, project manager, strategic leader, and people leader. In this role your primary focus will be to:

• Build complex automated marketing campaign routing infrastructure within Pardot and Salesforce and work closely with the Channel Managers and Marketing Strategy Managers to maximize effectiveness of each campaign
• Manage the automation and operational aspects of the Pardot platform including scoring, automation rules, asset management, data hygiene, CRM sync (Salesforce), integrations, automated workflows, reports, analysis, and troubleshooting
• Partner with others on the Marketing Operations team to further develop the lead scoring model and collaborate with marketing and sales leadership on the continued optimization of the lead management process, ensuring timely distribution of marketing qualified leads and that lead routing rules reflect current sales team structure
• Troubleshoot any reported errors, find gaps ensuring that campaigns fire as designed and opt-outs are processed successfully
• Participate in conceptualizing, executing, and continually improving automated marketing campaigns, with a particular emphasis on increasing engagement and driving pipeline
• Create and manage target segments and lists based on demographic and firmographic data and behaviors like past email engagement and website interactions to be leveraged in the execution of marketing campaigns, account-based marketing, and sales processes
• Establish deeper tracking capabilities around list management and segmentation to ensure we are marketing to the right people at the right time
• Create user personas and segmentation rules within our database to drive compelling content strategies and customer journeys.
• Develop and maintain a personal knowledge of best practices
• Effectively prioritize and personally manage a variety of projects and tasks
• Assist in documenting standard operating procedures and E2E mapping for all campaign operation processes

Requirements:

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare, or related discipline
• 3+ years multi-channel Marketing Operations experience
• 3+ years advanced project management working with contemporary methods and tools. Preference for those with Monday.com or Smartsheet experience.
• 3+ years of B2B and/or B2C/DTC marketing experience, with preference for those with both
• 2+ years process improvement and automation (e.g., Kaizen, Lean, Agile)
• 2+ years experience working with and managing marketing list processes (e.g., SQL etc.)
• 2+ years healthcare industry with preference for those with health plans, pharmacy/Rx benefits, 
• managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid
• 1+ years of experience leading a team of individual contributors 
• Proven MarTech experience leveraging a variety of marketing and sales-enablement tools like WordPress, UberFlip, Salesforce, Pardot, MailChimp, Revenue.iO, Hootsuite and On24
• An advanced proficiency and in