Social Media Consultant - Humanitarian, Division of Global Communication and Advocacy (DGCA), NYHQ, remote. Req#584357

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines fordeveloping countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

Consultancy Title: Social Media Consultancy – Humanitarian   

Division/Duty Station: Digital Strategy Section, DGCA

Duration: 01 December 2025 – 31 December 2026

Home/ Office Based: Remote

BACKGROUND

Purpose of Activity/ Assignment:

The Social Media Consultant – Humanitarian role resides in the Digital Strategy Section within UNICEF's Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.    

 Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization.   

One of the priority areas for advocacy and communication in GCA is humanitarian emergencies and social media is a key means through which UNICEF engages public audiences on these issues.

Scope of Work:

Under the guidance of the Digital Communication Manager, the consultant will develop social media copy and content, and support on social media management for UNICEF’s global social media channels (Facebook, Instagram, X, WhatsApp, TikTok, YouTube and more) pertaining to UNICEF humanitarian agenda, including coverage of L3s and L2s, as well as cross-cutting humanitarian priorities – EWIPA, HAC, Child Protection, Malnutrition, and more. The successful delivery of these tasks will contribute towards the successful implementation of UNICEF’s communication and advocacy objectives in this area.  

Terms of Reference / Key Deliverables:

Work Assignment Overview/Deliverables and Outputs/Delivery deadline

1.  Ensure high quality content on L3 and L2 emergencies on UNICEF’s global social media channels

-  Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s.

30 April 2026

-  Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s

30 August 2026

- Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s

31 December 2026

-  Review and provide feedback on scripts and drafts of up to 5 videos on L3/L2 emergencies per month, ensuring they are aligned to global social media best-practice

31 December 2026

-  Develop a short weekly (up to half page) report on insights related to any relevant trends, community engagement and online conversations on L3/L2 emergencies

31 December 2026

-  Participate in up to 5 weekly coordination/editorial meetings for L3/L2 emergencies to ensure global social media content is integrated into the broader communication and advocacy strategies for L3/L2 emergencies

31 December 2026

-  Participate in 28 weekly social media team meetings to ensure L3/L2 social media content is integrated into and aligned with the broader social media strategy

31 December 2026

-  Develop up