Strategic Marketing Director, Dermatology - Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Dermatology Strategic Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape.  This leader will work closely with multiple IBTs to ensure success in development of strategy, creative and execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Dermatology.  The Director develops, implements, and maintains accountability for interactions and feedback with External Experts.  The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability.  This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.

Responsibilities

• Requires the ability to provide in-depth insights based on product / market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance
• Identifies, builds and strengthens commercial relationships with External Experts (EEs) and emerging leaders as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at the key medical congresses to garner a better understanding of the medical condition and customer needs.
• Responsible for providing direction to the Thought Leader Liaison (TLL) ADs and TLL team to understand customer insights to develop and