GTM Engineering Lead

Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

Overview

TwelveLabs is seeking a GTM Engineering Lead to design, build, and ship the infrastructure that powers our go-to-market operations. This is a hands-on, builder-first, and highly technical role focused on the systems, automation, and data flows that connect Sales, Marketing, Partnerships, and Growth. You will build and operate internal GTM systems and automations across our CRM, marketing automation, and data enrichment stack—ensuring accuracy, scalability, and reliability across the business. This is a foundational opportunity to create the GTM systems and internal products that drive TwelveLabs’ next stage of growth.

About the role

As the GTM Engineering Lead, you will own and build the systems and data foundation for TwelveLabs’ go-to-market organization. You will design and ship Clay-native workflows, manage HubSpot and our marketing automation tools, and build the automations that power GTM execution end-to-end. Working closely with Sales, Growth, and Partnerships leadership, you will translate GTM strategy into scalable, automated systems that operate reliably in production.

This role requires both strategic thinking and deep hands-on execution. You should be comfortable shipping workflows, managing integrations, optimizing data models, and implementing automation across multiple tools. It’s ideal for someone who thrives on turning messy GTM signals into clean, automated systems and building leverage through automation.

What you’ll do

Our current GTM stack includes HubSpot, Clay (as a core orchestration layer), Avoma, Crossbeam, Mixpanel, Metabase, and Salesloft—with new tools under evaluation as we expand our AI-native GTM infrastructure.

• Design, build, and ship HubSpot-based GTM systems, managing configuration, data structure, and workflow automation across our growing stack

• Build and own Clay-native automations that enrich, score, route, and orchestrate GTM data in real time

• Design automation that replaces manual GTM work, including routing, lifecycle management, ownership logic, enrichment, and partner attribution

• Build reliable multi-system workflows across HubSpot, Clay, Salesloft, Avoma, and Crossbeam that behave correctly in production

• Create systems where accurate reporting is a byproduct of clean workflows and data flows, not manual effort

• Prototype quickly, ship v1 systems, and iterate based on real GTM performance and adoption

• Evaluate and implement new GTM tools and integrations as we expand our AI-native revenue operations infrastructure

• Collaborate with Sales, Partnerships, and Growth leadership to translate go-to-market priorities into technical systems and automations

• Build guardrails, QA processes, and self-healing workflows to maintain data quality and system reliability at scale
  
  

You may be a good fit if you have

• 3+ years of experience building GTM systems, internal automations, or revenue infrastructure in a high-growth B2B environment

• Strong technical ex