Sr. Manager, Global Influence - Calvin Klein

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Sr. Manager, Global Influence - Calvin Klein

POSITION SUMMARY:

The Sr Manager, Global Influence (Culture) will support the Global PR & Influence Sr Director in the creation, management & execution of Global talent programs, focusing on Mega level social media influencer talent and rising celebrity across music/dance, entertainment, sports/esports, and fashion (500K+ following on one platform).

Key within this role is to create and manage a deep network of talent to leverage across the brand. The role will create brand equity and demand for key CALVIN KLEIN products and stories. The position with partner with the Manager, Global Influence (Licensee/Regions) to develop strategies that foster consumer connections and inspire new/existing audiences via organic influencer relations, paid content creation partnerships, and events.  

KEY RESPONSIBILITIES

• Manages the development of a capable network of influence talent across music/dance, fashion, entertainment/social media, sports/esports, focusing on NA, EMEA and APAC regions in partnership with regional teams
• Establishes influencer objectives, priorities, plans and processes, consistent with Global business and brand goals.
• Creates clear influencer strategies to ensure maximum leverage and optimal service, across paid short and long term content programs, organic seeding, events, both proactive and reactive culture strategies in collaboration with internal teams
• Oversees the organization of the influencer calendar and reporting across Global influence activity
• Identifies and sources new influencer and rising celebrity talent & cross-channel trends. 
• Manages internal relationships to ensure all plans reflect business priorities and needs.
• Identifies, ideates & implements ongoing influencer partnership opportunities across product, content & experience. 
• Manages influencer budget(s) & invoicing
• Manages outreach, negotiations, and contracts with influencer partners.
• Manages all reporting around influencer programs based on existing/new platforms & consumer insights in partnership with regional teams.
• Creates inspiration internally and externally for the influencer function.

INTERNAL & EXTERNAL CONTACTS:

Internal: Influence Manager, Corporate Communications, Talent Relations, Advocacy, Social Media, Brand Experience, Omni-Media Group, N. America Marketing, Global Marketing, Creative, Legal, Fashion Office, CKI International Offices

External: Vendors

QUALIFICATIONS:

• 6+ years of relevant experience in the influencer/celebrity marketing space ideally with a fashion/lifestyle background
• Key relationships and proven track record within talent network necessary across sports/esports, music/dance, entertainment/social media and fashion, as well as experience coordinating long term programs and best in class influence content as well as events/runway and seeding a plus
• Understanding who is “up next” in the talent world, expert on social media trends and conversation
• Experience with EMEA, NA, and APAC market a plus
• Bachelor’s degree required      

Skills:                                

• Strong interpersonal skills.
• Ability to work productively in a fast-paced, creative, collaborative environment.
• Deep knowledge and interest in influencer and digital trends, especially IG and Tiktok – lives and breathes culture
• Team player!
• Be in the know –stay current on fashion, entertainment, music, sports, esports, dance 
• Live the function – have a strong POV on digital platforms/commerce and latest trends. 
• Resourceful, highly motivated project manager.

SUPERVISORY RESPONSIBILITIES:  Global Influence Sr Coordinator

BUDGETARY RESPONSIBILITIES: Supports influencer budget(s) & invoicing

DECISION MAKING: develop strategies for influencer relations through multiple channels, including identifying new influencer talent and programming

RESOURCEFULNESS/CREATIVITY: must be highly creative in identifying new opportunities through influencer network to optimize CK strategy

ENVIRONMENT: fast-paced, open floor plan, deadline driven.

#LI-LS2

This position is not eligible for sponsorship.

Pay Range:$120,000 - $140,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes