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Chief Marketing Officer (CMO) – Performance Marketing (Remote)
AmeriSave Mortgage Corp.United StatesRemotefull_timeVerifiedPosted 19 Dec 2024
💰 $300,000/yr
About the role
AmeriSave Mortgage Corporation is a leading mortgage lender committed to providing exceptional service and innovative solutions to our customers. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our performance marketing and branding efforts, with a strong focus on performance marketing.Job Description: As our CMO, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives customer acquisition, revenue growth, and maximizes ROI. You will lead a team of marketing professionals and oversee all aspects of marketing, including digital marketing, brand management, advertising, public relations, and customer experience. Key Responsibilities:
California Consumer Privacy Act Disclosure Acknowledgment Employment Applicants, New Hires, and Employees Residing in California AmeriSave Mortgage Corporation’s Privacy Policy Statement (“Policy”) can be reviewed here:
- Performance Marketing Leadership: Develop and implement a robust performance marketing strategy, including paid search, social media advertising, affiliate marketing, and email marketing.
- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
- Data-Driven Decision Making: Utilize data analytics to measure marketing performance, optimize campaigns, and identify new opportunities.
- Customer Acquisition: Develop and execute effective customer acquisition strategies to drive lead generation and conversion.
- Budget Management: Manage the marketing budget effectively and optimize ROI.
- Team Leadership: Build, develop, and lead a high-performing marketing team.
- Brand Management: Oversee brand strategy, positioning, and messaging across all channels.
- Public Relations: Manage public relations efforts to build brand awareness and reputation.
- Bachelor's degree in marketing, business, or a related field.
- Advanced degree (MBA or equivalent) preferred.
- 10+ years of experience in performance marketing leadership roles, preferably in the financial services industry.
- Proven track record of driving significant growth through performance marketing campaigns.
- Deep understanding of digital marketing channels and technologies.
- Strong analytical skills and data-driven decision-making.
- Experience with marketing automation tools and CRM systems.
- Excellent leadership, communication, and interpersonal skills.
- 401(k)
- Dental insurance
- Disability insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off
- 12 paid holidays per year
- Paid training
- Referral program
- Vision insurance
California Consumer Privacy Act Disclosure Acknowledgment Employment Applicants, New Hires, and Employees Residing in California AmeriSave Mortgage Corporation’s Privacy Policy Statement (“Policy”) can be reviewed here:
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