Sr Director, Marketing Strategy

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

At the American Cancer Society (ACS), we are leading the fight for a world without cancer. For over 110 years, ACS has improved the lives of people with cancer and their families and has a bold vision to end cancer as we know it for everyone.

We are seeking a Senior Director, Marketing Strategy that is a forward-thinking, audience-obsessed, strategic, collaborative and data-driven leader to lead a team of professional marketers. The Marketing Strategy & Planning team translates audience insights into the development and execution of integrated, multichannel marketing strategies and go-to-market plans to achieve business outcomes. This role requires a leader who builds strong rapport across the organization, understands the evolving marketing landscape, embraces digital transformation and leverages data to drive impactful strategies and growth.

***This is a remote position that can be home based anywhere within the United States.***

MAJOR RESPONSIBILITIES
The job duties of this position are fluid and evolving, but generally encompass the following primary responsibilities:

Lead & Develop a High-Performing, Strategic Marketing Team (25%)

• Hire, manage, mentor, and inspire a team of marketing strategists, fostering a culture of continuous learning and growth.

• Ensure the team possesses cutting-edge skills and operates with autonomy to navigate dynamic market trends.

• Provide regular feedback and conduct performance reviews.

​Champion Data-Driven, Audience-Centric Marketing Strategy (25%)

• Drive the use of customer insights and data analytics to deeply understand audiences and inform all strategic planning.

• Oversee the development of audience strategies for recruitment, retention, and re-engagement aligned with business objectives.

• Lead the creation of annual marketing calendars, strategic plans, and integrated multi-channel go-to-market activations with clear objectives and KPIs.

Cultivate Strategic Partnerships & Provide Executive Counsel (20%)

• Build strong relationships and trust with Pillar Leadership and cross-functional teams to understand business priorities.

• Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives.

• Partner with Creative leadership to ensure breakthrough, brand-aligned creative work that drives business outcomes.

Drive Performance Optimization & Foster Innovation (10%)

• Collaborate with analytics and research teams to establish robust KPIs, dashboards, and real-time measurement frameworks.

• Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback loops for strategic refinement.

• Inspire the team to recommend and test innovative ideas, fostering a culture of agility and marketing science.

Optimize Resources & Drive Marketing Operations (10%)

• Partner with Marketing Planning leadership to implement agile methodologies and optimize workflows for efficiency and speed.

• Oversee marketing budgets, ensuring strategic investment in high-impact initiatives that deliver measurable business outcomes.

• Identify and manage vendor relationships, ensuring accountability for quality, time, and budget.

Enhance Executive-Level Communication & Influence (10%)

• Translate complex marketing data and strategies into clear, actionable insights for senior leadership and stakeholders.

• Act as a strong advocate for audience-centricity, innovation, and the strategic value of marketing in driving organizational growth.

FORMAL KNOWLEDGE

• Minimum Degree Required: Bachelor's Degree

• Preferred Degree: Master's Degree in marketing, business, or a related field

• Years of experience: 7 years successful experience in marketing in a medium-large organization; 2 years of people leadership experience and 5 years of leading cross-functional initiatives/teams.

• Driver’s License Requirement(s): Required

COMPETENCIES/SKILLS

• Passion for mentoring and talent development, with a track record of building high-performing teams