Content Marketing Writer

Content Marketing Writer

  

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

We are looking for a Content Marketing Writer to join our integrated campaign team. Our strategy unites digital and field marketing efforts under one global HPE campaign, enabling us to tell our brand story, market our priority products, and lead with key campaign messages. Our campaigns span from awareness to demand generation, incorporating all marketing elements, from digital to in-person events. The goal is to attract new prospects to HPE and encourage our existing customers to explore new offerings.

By understanding and addressing customer needs, we can develop more effective and targeted marketing collateral. Spanning the entire marketing funnel, our approach ensures a consistent and cohesive message across all channels, enhancing the overall customer experience and potentially leading to higher engagement and conversion rates.

You must have exceptional writing, editing, and communication skills. You’re able to convey complex, technical information in a concise and clear manner. You have strong collaboration skills and enjoy working with other writers and team members. 

The is a US based telework position.

Sounds like you? Then we have the right opportunity for you!

Key Responsibilities:

• Create compelling, accurate, and persuasive written marketing assets that align with the integrated campaign messaging and goals.
• Adhere to HPE tone, voice, and brand while creating solution briefs, web copy, ad copy, social media copy, infographics, and other asset types.
• Provide editing support for web pages, solution overviews, reports, and thought leadership assets as needed.
• Write nurture and newsletter assets and email copy to increase engagement and drive new leads.
• Analyze content and respond to metrics and data to improve and optimize content.
• Research and understand industry topics, customer pain points, and competitor strategies.
• Contribute to overall content strategy by identifying gaps and proposing new topic ideas.
• Collaborate with cross functional campaign team.

Requirements:

• BA or BS in Communications, Marketing or other relevant degree.
• 7+ years of experience in direct marketing, communications or marketing.

Knowledge and Skills:

• Exceptional writing and editing.
• Strong communication and research skills.
• Creativity and fresh ideas.
• Meticulous attention to detail.
• Adaptability.
• Knowledge of HPE technologies and our industry.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds ar