Brand Marketing Associate - Nutrition

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Position Summary

As a Brand Marketing Associate, you will develop strategy (<18 months) and execute annual commercialization plans to deliver profitable growth and key near-term operations for assigned brands. You’ll leverage actionable insights to drive optimization, identify innovation, lead communications, and unlock consumer & customer value. Collaboration with cross-functional teams (Sales, Operations, Finance) is essential for executional excellence.

Key Responsibilities

Consumer & Customer Intimacy

• Deeply understand consumer demographics, psychographics, occasions, and behavioral drivers through data and research
• Validate or develop consumer insights to drive relevant communications
• Analyze data and synthesize learnings into actionable insights
• Transform data and trends into marketing innovation, brand building, and retail programs

Business Planning

• Own P&L to meet key business KPIs: revenue, profit, market share, brand health
• Lead monthly operating process for business performance and accurate forecasting
• Track sales, consumption, and trends to identify gaps/opportunities
• Manage consumer marketing budget efficiently
• Develop strategic revenue management strategies (pricing, promo, price pack architecture)
• Support manufacturing, distribution, sourcing, and procurement strategies
• Chart category/brand course using data-driven decision-making
• Explore new approaches to brand innovation, including licensing and partnerships

Brand and Product Experience

• Collaborate with internal teams and external agencies to develop marketing strategies
• Identify optimal engagement strategies and campaign structures
• Ensure cultural relevance of brand identity and activations
• Activate nutrition, health, and wellness propositions in communications
• Drive continuous growth from demand generation dollars

Commercial Excellence

• Partner with Sales and Customers to execute strategy in omni-channel environments
• Analyze and optimize promotional programs
• Support packaging changes due to product, graphic, or formula updates
• Translate strategic plans into annual commercial plans for retailer channels
• Lead development and execution of annual marketing plans (product, price, place, promotion)

Key Activities

• Product Brand/Marketing Communications Strategy
• Media Strategy, MBP & QBR, PFME, Consumer Pricing (SRM)
• Consumer Marketing Operations & Execution
• Insights & Analytics, eCommerce, Agency Management
• Supply/Materials tradeoffs, Customer meetings
• Category, Brand, and Consumer Strategy
• Product Innovation, Portfolio Management, Channel Strategy
• Sustainability, New Business Models, Nutrition
• Design Strategy (packaging), Operations Strategy, Procurement & Sourcing
• Trade Strategy, Channel Strategy, Category Expertise

Qualifications

• University Degree (BA/BS) in Marketing or related field; MBA preferred
• Knowledge of budget control methods, policies, and procedures
• Strong negotiation, relationship building, and strategic analysis skills
• Ability to work independently and adapt quickly to change
• Problem-solving and decision-making skills
• Excellent verbal and written communication skills
• Basic financial acumen and risk/return analysis
• Ability to prioritize workload, self-manage projects, and meet deadlines
• Proficient in Microsoft Office

Critical Experiences

• 3-5 years in marketing or brand management
• Experience leading cross-functional teams or agency pa