Director of Sales

Job title:  Director Sales- Prisma

Reports to: Director, Operations- Prisma

Department: Prisma

Location: Remote 

Grade: 21

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

The Director, Sales leads Prisma’s enterprise sales strategy across the multifamily rental housing & HOA industry. This role owns new logo acquisition, pipeline development, forecasting, and the systems needed to scale revenue. The leader will both build the sales organization and personally close large multifamily operators and ownership groups.

Responsibilities: 

Sales Leadership & Strategy

• Own Prisma’s new-business strategy within the multifamily rental housing & HOA ecosystem.

• Build and manage the sales team (SDRs/AEs) with clear KPIs and accountability.

• Develop a disciplined enterprise sales process for multi-property, high-value deals.

• Pipeline Development.

• Drive top-of-funnel growth through outbound programs, partnerships, events, and referrals.

• Maintain high-quality pipeline metrics, forecasting accuracy, and CRM discipline.

Enterprise Sales Execution

• Player / Coach

• Personally close strategic accounts (1,000+ units).

• Lead conversations with owners, COOs, VPs of Operations, IT leaders, and procurement.

• Manage complex sales cycles involving PMS integrations, payment workflows, resident banking features, and rev-share structures.

• Build compelling ROI analyses tailored to multifamily operations and financial outcomes.

Cross-Functional Collaboration

• Align with Marketing on demand generation and messaging.

• Partner with Client Success for smooth close → onboarding → adoption.

• Coordinate with Product/Engineering on roadmap feedback from multifamily operators.

• Collaborate with Finance on pricing, rev-share models, and revenue planning.

Systems & Process

• Implement scalable systems for outreach, sequencing, demos, proposals, and forecasting.

• Develop CRM KPIs and manage each with the team to ensure accuracy, discipline, and accountability.

• Maintain competitive awareness within the multifamily PropTech landscape (Bilt, Livly, PMS providers, etc.).

What Success Looks Like:

We're looking for someone who is energized by building relationships and creating new opportunities. The successful candidate is naturally curious, highly