Senior Manager, Growth Marketing

Giftogram  ·  Full-Time  ·  On-Site  ·  Whippany, NJ

About Giftogram

Founded in 2012, Giftogram has grown into a profitable B2B digital gift card platform. Our clients range from mid-market companies and nonprofits to Fortune 500 brands worldwide. We help HR leaders, marketers, and operations teams run employee recognition, customer loyalty, research incentive, and promotional programs at scale and we’re growing fast.

Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We’re entering an exciting phase of growth and looking for curious, motivated people who want to make a real impact.

About the Role

We're hiring a Senior Manager, Growth Marketing to own paid acquisition and performance marketing across our most critical channels. This is the connective tissue between marketing, sales, and revenue operations, responsible for generating net new contacts for the sales team and supporting expansion within our largest accounts.

You'll take full ownership of our Google and LinkedIn programs (currently managed by external partners), with Meta on the near-term roadmap. You'll work hands-on on the platforms. You'll build campaigns, set bids, optimize targeting, and own outcomes. This is a high-ownership role for someone who thrives with real accountability and room to build.

The best paid programs are built with a strong organic search sensibility behind them. You'll bring working familiarity with SEO fundamentals and a genuine curiosity about how AI-generated answers are reshaping B2B search behavior — using those signals to sharpen audience targeting, keyword strategy, and content gap identification.

This role reports to the Head of Marketing and works closely with Revenue Operations and our Sales and Customer Success teams.

What You'll Own

Paid Acquisition

• Own Google Ads and LinkedIn Campaign Manager end-to-end — strategy, build, optimization, and budget management
• Expand into Meta Ads as the channel roadmap matures
• Drive net new contact generation for the sales team with clear CPL and contact-to-revenue accountability
• Build and iterate on audience targeting, creative strategy, bidding, and landing page performance
• Use organic search and keyword trend data to inform paid strategy — identifying where high-intent demand exists and where paid can accelerate it

Expansion & Account Growth

• Partner with Account Managers and Customer Success Managers to build targeted campaigns that support expansion within our largest accounts
• Develop paid and lifecycle strategies that support upsell and cross-sell motions alongside top-of-funnel acquisition

Attribution & Reporting

• Own the demand gen dashboard — net new contacts, contact-to-activation rate, revenue influenced, and cost-per-acquisition are your primary metrics
• Build attribution reporting in HubSpot that connects channel activity to revenue
• Design rigorous measurement methodology — including test frameworks and control groups — so the team has clear, confident signal on what's driving results
• Partner with RevOps to ensure UTM structure, lead routing, and HubSpot tracking are airtight

Lifecycle & Marketing Automation

• Build and manage HubSpot workflows tied to paid acquisition — lead nurture sequences, funnel stage progression, and routing logic
• Use ZoomInfo for audience building, intent data, and list targeting to improve inbound quality and outbound precision

What “Good”' Looks Like — 3 and 6 Months

By month 3:

• Paid channels are running with clean attribution and a defined cost-per-acquisition baseline and contact-to-activation benchmarks by channel
• Master demand gen dashboard is live with weekly reporting to leadership
• Lead routing, UTM structure, and lifecycle workflows are fully operational
• You have a clear perspective