Associate Director, PSEO

Company Description

Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A safe and welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students.

Augsburg’s mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.

Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community.  In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply. 

Job Description

Strategic Enrollment Management (SEM) at Augsburg University 

The Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid.

Vision: The SEM division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the tenets of white supremacy and oppression in higher education enrollment management.

Mission: Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and fostering academic belonging for students prior to matriculation. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the goal of becoming a medium-sized university with 5,000 Auggies by 2030.

Summary of Position

The Associate Director, PSEO is a key leadership role within the Strategic Enrollment Management (SEM) division in the Office of Undergraduate Admissions responsible for driving sustainable growth through impactful student recruitment and admission activities. Living out the SEM division’s mission, vision and values, this position oversees the enrollment management functions for the university's PSEO (dual enrollment) students. The Associate Director leads the strategy and carries out the core tasks in order to achieve targeted growth goals for dual enrolled students that support the Augsburg 150 Strategic Plan’s goal to become a medium sized university by 2030. 

Primary Responsibilities

65% PSEO Student, Family, CBO and High School Staff Engagement:

• Coordinate all PSEO recruitment activities; lead generation, high school/CBO outreach, online and on-campus events, inquiry response, applicant completion, success coaching, enrollment confirmation yield, and summer to matriculation conversion.
• Coordinate recruitment outreach to Urban Debate League participants and like programs across campus.
• Coordinate admissions committee activities to review applications and accept qualified PSEO candidates.
• Coordinate a recruit back campaign for non-enrolling or non-admitted PSEO applications.
• Coordinate with Advising Staff to advise and register PSEO students.
• Cultivate and maintain relationships with PSEO campus partners (i.e. School Directors, bookstore, housing, orientation, accounts receivable, and student accounts).
• Maintain differentiated ongoing PSEO communication with prospective students and key high school staff.
• Serve as a student success coach for prospective students as part of Augsburg Applies to You platform.
• Responsible for the recruitment of enrolled PSEO students to become matriculated students when eligible.
• Work in partnership with SEM operations to ensure the program promotional results are impactful, including but not limited to advertisements, website, brochures, letters, social media, etc.

35% Administrative Tasks:

• Responsible for the PSEO/dual enrollment data reporting/analytics and state reimbursement process.
• Set and monitor program policy and procedures as appropriate, including a PSEO handbook.
• Contribute to academic enrollment planning related to PSEO program/course offerings.
• Develop and convene internal and external PSEO advisory groups.
• Ensure that the campus community is aware of new PSEO program development.
• Oversee PSEO enrollmen