Associate Director, Global Marketing - SenseHub Cow Calf Lead

Job Description

The SenseHub Cow Calf Global Marketing lead is responsible to execute the Cow Calf portion of our beef technology strategy. This role partners closely with marketing, sales, R&D and technical teams to coordinate the successful execution and deployment of products, services and brands in the beef production space.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

Key Responsibilities

• Develop and execute global cow calf strategy in alignment with our ruminant’s portfolio strategy and roadmap

• Supports the growth of our global cow calf monitoring solutions which include Identification, monitoring and bio pharma in coordination with commercial and regional operations

• Identifies and executes synergies with the identification business

• Leads the development marketing plans for products including price, customer experience, sales collateral, and forecasting for the cow calf monitoring solutions

• Supports the successful transition of new products and solutions from R&D to Manufacturing and sales

• Interact with Regional Vice Presidents, country managers and business unit leads to successfully deploy solutions

• Supports the introduction of new products in collaboration with commercial operations teams

• Works closely with commercial operations to understand market trends and leads the solution of in-market needs

• Supports in coordination with finance, procurement and manufacturing, budgets, forecasts and 5/10-year plans for the beef monitoring business

• Tracks sales performance in coordination with commercial operations and finance

• Supports the identification, strategy and execution of integrated pharma-tech solutions

• Ability to travel up to 50% globally and domestically

Education:

Bachelor's degree in related areas of study.

Experience and Skills 

• Strong leader of multidisciplinary teams with direct and indirect authority

• Strong communication and presentation skills 

• Commercial experience in the bio pharma and or Ag tech business

• Experience developing marketing or sales strategies in bio pharma and or ag tech business

• Project management experience 

• Self-starter with a clear sense of prioritization and prioritizing activities for a project

• Effective networking across different functions within an organization

• Knowledge of beef production

• 5 years’ experience working in beef sales/marketing industry

Residents of Colorado

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US and Puerto Rico Residents Only:

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