Supervisor, Programmatic

Job Description

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. 

Job Summary 

The role of Supervisor, Programmatic seeks a confident, experienced programmatic subject matter expert who finds enjoyment in leading brainstorms for how to constantly evolve programmatic plans with new and impactful technological and partner solutions.  This person must be a natural teacher who likes to train and grow younger team members to understand the foundational tenets of programmatic planning and buying.    

Main Duties and Responsibilities 

60% Account Management 

• Boundary pushing:  Responsible for architecting the time for impactful brainstorming and strategic thinking to happen; does not allow for copy and paste planning. 

• Technical strategy:  Leads development of pixel strategies as critical to allowing for measurement and performance to be granularly captured in order to allow for optimizations to be managed as intended. 

• Standard bearer:  Acts as first pass quality reviewer for DSP set up and QA to verify that in platform translation of plan is accurate and structured as needed. 

• Conductor:  Runs internal and external account status meetings for client book of business. Responsible for entry-level training and onboarding 

20% Strategic Planning & Optimizations 

• Testing, testing:  Drives identification of testing opportunities based upon extensive familiarity of landscape of providers across relevant solutions and opportunities being sought by clients. 

• Connective tissue:  Maintains understanding of what the client is doing outside of programmatic in order to facilitate tighter programmatic plans that contribute to holistic media effort and channel strategy.   

20% Learning & Development 

• Go to source:  Serves as subject matter reference expert for team members to consult in evaluating options and opportunities.  

• Train, train, train:  Manages entry level training and onboarding for thoroughness and consistency of growth of all future contributors.    

• Case and point:  Can operate out of the weeds in a way that every campaign is recognized as offering a narrative for case study development and can help with the articulation of campaign success for case study creation 

Supervisory Responsibilities<