Director of Growth Marketing

About Boston Legacy FC

Boston Legacy FC (the "Club") is Boston's professional women's soccer team, competing in the National Women's Soccer League since our inaugural 2026 season. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women's sports, investing in our local community, and redefining the future of professional soccer. As a club with a big vision, we're building something extraordinary from the ground up and looking for entrepreneurial team members who want to help shape what comes next.

The Role 

The Director of Growth Marketing will lead Boston Legacy FC’s fan acquisition, retention, and revenue growth strategy across ticketing, membership, merchandise, and digital channels. This role owns the full growth funnel from brand awareness and audience building through conversion, lifecycle marketing, and loyalty with a relentless focus on measurable outcomes that drive sustainable business performance.

This position will report directly to the Head of Marketing and work cross-functionally with ticketing, partnerships, digital/content, brand, e-commerce, and analytics to build an integrated growth engine. This is an ideal opportunity for a data-driven, creative marketing leader who thrives in a fast-paced, high-growth sports environment and wants to shape the commercial and cultural footprint of a new professional club from day one.

Key Responsibilities 

Growth Strategy & Planning

• Develop and own the Club’s integrated growth marketing strategy across ticket sales, memberships, merchandise, and digital subscription products.
• Build the annual and seasonal marketing plan, including budgets, channel mix, audience strategy, and forecasted KPIs across acquisition and retention.
• Partner with executive leadership to set revenue and audience targets, and translate them into actionable, measurable campaigns.

Performance & Paid Media

• Lead paid media strategy and execution across digital, social, search, programmatic, OTT/CTV, audio, and out-of-home, optimizing for CAC, LTV, and ROAS.
• Own agency and vendor relationships for paid media and martech, ensuring best-in-class performance and accountability.
• Drive a continuous test-and-learn culture across audiences, creative, channels, and offers.

Lifecycle, CRM & Retention

• Build and scale the Club’s CRM and lifecycle marketing program, including email, SMS, push, and in-app journeys across the fan lifecycle from first touch through season ticket renewal.
• Develop segmentation, personalization, and automation strategies that grow fan lifetime value and reduce churn.
• Partner with the ticketing team on single-game, group, mini-plan, and full-season campaigns, and with merchandise on e-commerce growth.

Audience, Brand & Content Integration

• Translate the Club’s brand into growth-driving creative and campaigns that resonate with diverse Boston audiences and the broader women’s soccer community.
• Collaborate with digital, social, and content teams to ensure organic and paid efforts amplify one another and ladder up to commercial goals.
• Collaborate with community and grassroots teams to identify and activate cultural marketing opportunities to deepen local connection and accelerate audience growth.

Analytics, Insights & Reporting

• Establish the measurement framework for growth marketing, including attribution, KPI dashboards, cohort analysis, and forecasting.
• Partner with analytics and ticketing operations to surface fan insights and translate them into marketing action.
• Build and own internal marketing performance dashboard;  deliver regular performance reporting and recommendations to executive leadership, including post-campaign, mid-season, and end-of-season recaps.

Leadership & Cross-Functional Collaboration

• Mentor, and lead a high-performing growth marketing team
• Partner closely with ticketing, partnerships, communications, and digital/content to ensure go-to-market alignment across all revenue lines.
• Serve as an internal champion for the fan, balancing commercial performance with brand integrity and long-term loyalty.
  
  

Qualifications 

• 6 - 8 year