Associate Director, Product

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Summary & Responsibilities 

Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. If you are an adtech expert looking for a technically challenging product management position, we’d love to hear from you.  

The Associate Director, Product Management is responsible for the product vision and execution of addressable campaign optimization, including AI-powered, automated custom bidding and budget reallocation within the Activation Console in Interact. This role leads product planning and execution throughout the product lifecycle, including: requirements gathering and prioritization with stakeholders, defining the product vision and roadmap, partnering with data science on models and prototypes, working with design and engineering to develop features, and managing product releases. You’ll also collaborate closely with product marketing and client success teams to ensure customer satisfaction goals are met, develop go-to-market strategies, and drive global user adoption.   

The ideal candidate is a motivated and innovative product manager who is an expert in the addressable advertising ecosystem (big bonus if you’re knowledgeable about Search, Social and Programmatic Buying platforms such as DSPs and platform integrations). We want to find someone who is collaborative, thinks outside the box, and is excited to leverage AI and innovation solutions to transform the way addressable media buying and campaign optimizations are done today.  

Job Responsibilities 

• Lead the definition of a Product Vision and communicate its narrative through short-term and long-term roadmaps 

• Develop a deep understanding of the needs of clients within the media activation and addressable campaign optimization space, and closely engage with stakeholders across the organization at a detailed level to solicit ideas, generate buy-in, and drive product requirements 

• Prioritize feature execution against the strategic goals, business value creation, and expected outcomes from across the larger business 

• Serve as subject matter expert on addressable media campaign optimization and advertising technologies  

• Work closely with data science and engineering to productize prototypes and build data pipelines to scale solutions 

• Collaborate with data scientists, engineers, product teams and business subject matter experts to integrate functionality across the Kinesso ecosystem 

• Work with design team to develop UX/UI wireframes and mock-ups and validate designs with stakeholders 
• Manage scrum team towards a healthy balance of innovation, technical debt reduction, and day to day maintenance and support 

Desired Skills & Experience 

• Experience in product management e working on high performing, cross functional teams  

• Knowledge or experience with advertising technologies (i.e. D