Senior Integrated Marketing Manager

Who We Are

QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 700 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day. 

At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry. 

QGenda is headquartered in Atlanta. 

To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn. 

About Your Role

QGenda is seeking a dynamic and versatile Sr. Integrated Marketing Manager, to join our growing team. This newly created role requires a creative, analytical, and collaborative individual to create and deliver compelling campaigns and impactful customer engagement through strategic storytelling.    

The ideal candidate will have a strong understanding of the marketing ecosystem and will be adept at managing multiple projects in a fast-paced environment, fostering collaboration among cross functional teams. Additionally this pivotal role will help position QGenda as the leader in Healthcare Workforce Management, fostering connections and customer experience excellence.

How You’ll Make an Impact 

• Drive strategy and development of large-scale, integrated, multi-touch campaigns and events to expand brand awareness and generate high-quality, top of funnel leads.
• Orchestrate both persona-based and account-based programs within corporate marketing to successfully penetrate Target Accounts.
• Partner and collaborate with Demand Generation, Product Marketing, Digital Marketing, CS and additional internal teams to design and execute creative, outcomes-focused tactics and communications including email, webpage, advertising, social, direct mail, etc.creating impactful compelling narratives around industry macro issues. 
• Cultivate customer-centric programs and activations to drive adoption and expansion, while nurturing current customers through creative, outcomes-focused tactics and communications.
• Educate and engage customers, building strong connections through brand architecture and messaging, ensuring consistency, amplification and integration across all touchpoints and messaging platforms, serving as an advocate for the QGenda brand.
• Monitor and analyze marketing performance metrics (KPI’s) to refine and optimize strategies for strong campaign performance with maximum impact.
• Support executive engagement initiatives relevant to industry associations including CHIME, HMA, SHRM, KLAS etc., tracking and reporting on partnership performance and ROI, identifying and addressing challenges and issues, contributing to the program's overall growth and success.
• Educate and engage customers and serve as an advocate for the QGenda brand.

Who You Are 

• Customer-first mindset; passionate about delivering memorable, effective programs that support customers 
• Excellent verbal and written communication skills, with the ability to work cross-functionally
• Ability to think creatively, strategically, and tactically 
• Ability to manage multiple projects simultaneously with exceptional attention to detail from ideation to execution and organization with ability to follow-up
• Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders 
• Possess a "figure it out” mentality, creative-thinking, interpretation, and problem-solving skills
• Self-motivated and works with limited direction
• Strong leadership skills

Experience You Bring 

• 10+ years of marketing experience required, with a strong background in customer campaigns and events
• Experience working with a healthcare IT company (experience with a subscription/SaaS product preferred)
• 15% travel mainly for events

Applicants for this position must be authorized to work for any employer in the United States(U.S.), including being located in the US