Associate Manager, Biddable Media - Search

Purpose of the Role:

Partner with and support Biddable Media Team and the collective Media Strategy & Planning team in the activation of Paid Search Media for the Inspire Brands portfolio. This role will be responsible for building and managing Search, App, and 3PD campaigns within our platforms.  This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. 

Responsibilities:

Paid Search Activation 

• Support the general day-to-day functions as led by the Biddable Managers 

• Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms 

• Activate relevant audiences provided by internal brand teams 

• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights 

• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results 

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.  

• Manage the reporting and financial management for Paid Search campaigns across the portfolio 

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers  

• Effectively communicate both verbally and in writing with both internal and external stakeholders 

• Provide general team support as needed based on internal priorities and scope of projects 

• Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Search plays. 

• Assume buying responsibilities in the event of a Manager’s absence  

Agency and Cross-Functional Internal Teams Collaboration 

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan 

• Co-lead competitive tracking and reporting on a regular basis and/or as needed 

• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges 

Requirements:

• 4 Year Degree Preferred

• 2 – 5 years of relevant experience in marketing and / or media 

• Hands on keyboard Paid Search buying experience<