Director, Large Format - Phorm

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $133,600 - $167,000 bonus and long term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 
 

ROLE SUMMARY: 

The Director of Large Format Retail Sales – Phorm Energy is responsible for leading our efforts to build and implement strategies for key retailer partners, including Walmart, Kroger, ABSCO, and Publix. In this role, you will lead a team of 4 Key Account managers to implement a structured retail sales process designed to understand performance opportunities, build local account plans and develop category strategies to drive growth for Phorm Energy. 

This role will work cross functionally to build relationships with our internal (field sales, logistics, supply) and external partners (wholesalers, retailers) to execute Phorm Energy’s Large Format sales objectives including, volume, share, distribution, shelf space and promotion opportunities. 

 
JOB RESPONSIBILITIES: 

• Manage, Coach and Mentor Retail Sales KAM Team 

• Grow sales and share of Phorm Energy across large format retail accounts 

• Provide total account management; sell-in programs and brand promotions 

• Ownership of retailer promotional & sales budget

• Utilize entire suite of sales tools (Circana, Power BI, Nielsen, etc.) 

• Maintain active communications with Commercial and Wholesaler personnel 

• Evaluate strategies and action plans against allocated budget; manage budgets 

• Contribute to the development and management of annual account plan 

• Facilitate communication of wholesaler's pricing to chain account(s) 

• Develop and maintain current and new relationships 

• Team First Mentality & ability to multi-task with numerous stakeholders 

• Ability to prioritize deadlines and tasks 

 
JOB QUALIFICATIONS: 

• BS/BA degree in business, finance, marketing or related field preferred 

• Basic knowledge of beverage retail initiatives (Free Fills, Slotting Fees)

• Retailer selling experience (Grocery and Club preferred, but not required)

• Advanced computer software proficiency (Word, Excel, Outlook, PowerPoint). 

• High level of expertise in analyzing information and making information based recommendations. 

• Strong familiarity with syndicated data, software and measures is preferred. 

• Effective communications/presentation, follow-up, administrative and organizational skills. 

• Field and retail sales experience in the beverage industry or other consumer product industries. 

• Understanding of DSD wholesaler network/processes 

• Ability to work and drive positive results in a fast-paced, team environment. 

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people,