Associate Director, Programmatic

Company Description

About Starcom:
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

Overview:
The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day to day management of programmatic campaigns and strategies.

A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.  

Role Objectives:

• Manage a programmatic team responsible for the client's media buys in the DSP
• Direct the execution of brand programmatic deliverables to meet/exceed expectations
• Solid knowledge of the programmatic landscape – system setups on both DSP & DMP
• Develop, grow, and maintain relationships through exceptional client service
• Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
• Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
• Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
• Partner with analytics team on campaign measurement reporting and insights generation
• Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers

Qualifications

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 5+ years of experience managing Search, Display, Video, Social and/or Programmatic Media Buying
• 2+ years of experience managing a team
• Working knowledge in technologies such as Yahoo DSP, The Trade Desk, DoubleClick Bid Manager, DV360, TTD, AOP, AAP and Facebook and Twitter APIs
• Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of traditional and interactive media planning elements 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Strong client facing experience with the ability to identify risks and effectively manage through issues
• Strong project management skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.