Senior Product Marketing Manager

CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. 

We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow. 

With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future.

About the Role

Location: Remote, United States (San Francisco/New York/Boston Preferred)

Role Type: Full-Time 

Reporting to: Chief Operating Officer

Compensation: $110,000 to $150,000 per year

CodePath is seeking to hire our first Senior Product Marketing Manager (Senior PMM) to build and execute the core product marketing foundation for our earned revenue offerings, with a strong emphasis on sales-facing execution, positioning consistency, and go-to-market enablement.

This role will serve as the bridge between Product, Revenue, and external stakeholders, translating product strategy, internal documentation, and market insight into clear, compelling materials that enable partners to understand, adopt, and expand CodePath’s offerings.

The Senior PMM will operate as a hands-on strategic individual contributor, responsible for building the systems, messaging, and collateral needed to support revenue goals, while laying the groundwork for a scalable product marketing function over time.

 

Key Activities

Product Positioning & Messaging

• Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs

• Translate existing product briefs, internal documentation, and outcomes data into stakeholder-ready narratives tailored to university and employer decision-makers

Go-To-Market Strategy & Launches

• Partner with Product and Revenue to shape go-to-market strategy, incorporating market insights, partner feedback, and organizational priorities

• Define and execute go-to-market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination

• Support renewal and expansion motions with existing partners through data-driven content and positioning, developed in partnership with MEL and Revenue teams

Revenue Enablement

• Enable Earned Revenue, Strategic Partnerships, and Development teams with clear, consistent sales and partner-facing materials, including decks, one-pagers, pitch narratives, and competitive positioning

• Lead internal enablement and training for new offerings and updates

Customer, Market & Impact Insights

• Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research

• Translate partner feedback and impact data into actionable guidance that informs product positioning, go-to-market decisions, and product priorities

Competitive & Ecosystem Positioning

• Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market

• Clearly articulate CodePath’s differentiation and category positioning in ways that are relevant to partner decision-makers

• Translate competitive insight into clear positioning guidance and sales enablement, helping partner-facing teams articulate why CodePath is uniquely positioned in the market

 

What Success looks like 

• A cohesive, updated set of sales and partner-facing materials supporting 2026 revenue goals

• Improved consistency and confidence across partner-facing teams in how CodePath’s offerings are positioned

• Clear articulation of CodePath’s differentiation beyond student outcomes, supporting earned revenue growth

• Market and stakeholder insights that directly inform positioning, enablement, and product decisions