Sr. Manager, Tagging, CRO and Personalization

About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Primary responsibilities are to enhance the tracking, reporting and testing capabilities of all digital/web programs including campaigns, paid media, email marketing, and our Zscaler web experience.

This role will be responsible for tagging, tracking, and reporting for all programs, as well as the management of testing initiatives across Zscaler web properties. This person will bring a mix of innovative ideas, measurement strategy, and tactical execution to support our key initiatives on the web.

Leading and executing the digital tagging, tracking, and testing strategies, the role will ensure Zscaler tracking and testing initiatives are “always-on” across relevant pages, will manage CRO reporting, quantitative/qualitative analysis, and manage all recommendations for improving user experience and conversion rates via testing. They will develop personalized user acquisition flows by understanding the key conversion funnel stages and building a roadmap to get there.

Responsibilities

• Implement and optimize best-in-class tagging structure to collect data and support ongoing digital programs.
• Define and maintaining reporting platform, including integrations
• Own the conversion optimization framework, test design, implementation, and insights against Zscaler goals.
• Collaborate with cross-functional teams to deliver a robust CRO and personalization program.
• Rapidly prototype and test CRO/UI hypotheses for website and landing pages.
• Own documentation and tracking of all CRO action items and workflow
• Manage the day to day operations for tagging and tracking for enhancing campaigns
• Collaborate with internal and external teams such as marketing, creative, agencies, consultants, and product teams required to execute against optimization plan

Requirements

• 4+ years in a Tag Management, Reporting, and/or CRO-focused role.
• A total of 8+ years in a digital marketing role
• Experience with testing platforms like Intellimize, Optimizely, or VWO
• Experience working with paid media platforms such as LinkedIn Ads, Google Ads/Bing Ads, etc.
• Expert-level knowledge of Google Analytics and Google Tag Manager
• Detailed knowledge of CRO research methods (user experience, surveys, analytics, heat maps) to gain insights from web traffic
• Ability to create wireframes and lead technical and non-technical team members to implement CRO tests.

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Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range$145,000—$175,000 USD

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected