PR Manager of North America Consumer Market - PICO

About the team
PICO is the XR (Extended Reality) department of ByteDance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO's Marketing and Sales Department is the core driver behind the global layout of its XR products. It fully oversees the brand building, product sales, retail expansion, user services, and various marketing operations of PICO products in the global market. At the headquarters business function level, it integrates multiple professional modules, including the Marketing Team, Sales/GTM Team, Retail Team, After-Sales Service Team, as well as frontline teams covering regions such as China, Europe, and Asia-Pacific. This organization is accountable for the commercial success of PICO products.

Responsibilities：
1. Develop and implement the company's public relations strategy in the U.S. to enhance brand awareness and credibility.
2. Maintain relationships with media outlets, industry analysts, and other key opinion leaders (KOLs).
3. Manage public crises, and respond to any negative news or emergencies in a timely and effective manner.
4. Draft and distribute content such as press releases, blog posts, and speeches.
5. Monitor and analyze media coverage, and evaluate the effectiveness of public relations activities.

The base salary range for this position in the selected city is $141000 - $313600 annually.