Associate Director, US Omnichannel & Marketing Capabilities
GaldermaAbout the role
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
The Associate Director, Omnichannel & Marketing Capabilities, is a senior product and capability leader who serves as the primary bridge between US commercial business needs and technology execution. This role is responsible for defining, prioritizing, and scaling the omnichannel, customer data, and decisioning capabilities that power Galderma’s US brands and field teams.
Acting as the single point of accountability between Brand, Omnichannel, Field, Data, IT, and external implementation partners, this leader translates commercial strategy and use cases into clearly defined, prioritized platform capabilities. The role owns the product vision and roadmap across Salesforce and the broader MarTech ecosystem, ensuring solutions are scalable, compliant, and aligned to enterprise architecture.
A core focus of this role is enabling pharma commercial and field capabilities, including Next Best Action, coordinated field–digital engagement, and data-driven personalization, delivered through strong partnership with IT and global technology teams rather than hands-on platform execution.
Essential Functions
Omnichannel Product Ownership & Business–Technology Bridge
Serve as the primary business–technology interface for US omnichannel and marketing capabilities, aligning commercial needs with technical delivery.
Translate brand, omnichannel, and field requirements into clear product definitions, capability roadmaps, and prioritized backlogs for IT and delivery partners.
Act as the escalation and alignment point between US commercial teams, IT, Global Tech, data teams, and vendors to ensure shared understanding and execution.
Ensure business intent is preserved throughout design, build, and deployment—reducing rework, duplication, and technical debt.
Platform Product Ownership & Delivery Partnership
Own the business product vision for Salesforce Marketing Cloud, CDP, and related platforms defining how capabilities should be used, not executing campaigns.
Partner closely with IT, Global Tech, and system integrators to design and implement journeys, automations, integrations, and enhancements.
Define functional requirements, success criteria, and guardrails for platform capabilities, ensuring alignment with security, privacy, and compliance standards.
Evaluate and prioritize platform investments, enhancements, and new tools based on business value and scalability.
Pharma Commercial, Field & Next Best Action Capabilities
Lead the definition and activation of Next Best Action (NBA) capabilities that connect customer data, digital engagement, and field execution.
Serve as the bridge between brand strategy, field operations, and technical teams, ensuring NBA logic supports real-world commercial workflows.
Partner with Commercial Excellence, Field Excellence, and Data teams to align decisioning models, triggers, and outputs across channels.
Ensure NBA capabilities are reusable across brands and compliant with pharma regulatory and privacy
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