Salesforce Marketing Cloud Specialist

Job Description:

Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We’re actively seeking a talented Salesforce Marketing Cloud Specialist in Newport Beach, CA. This role can be 100% on-site or hybrid of on-site two days a week and remote three days a week.
 

You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role would actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive overall program efficiency and success.

How you will make an impact:

• Support the Marketing Strategy team and Data Analysts in developing business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
   

• Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed.
   

• Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct.
   

• Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.

• Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
   

• Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
   

• Troubleshoot and solve basic Marketing Cloud-specific issues.
   

• Utilize project management systems for work intake, collaboration and tracking progress toward completion.

The experience you will bring:

• Bachelor’s degree or equivalent experience
   

• Salesforce Marketing Cloud Email Specialist Certification required
   

• 4+ years of hands-on experience with Salesforce Marketing Cloud, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder

• Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
   

• 6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
   

• Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
   

• 2+ years of hands-on experience with Structured Query Language (SQL)
   

• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM

What will make you stand out:

• Experience in the financial services, insurance, or annuities industries

• Experience with Salesforce Einstein or similar Artificial Intelligence (AI) solutions

• Familiarity with Greenrope, Zoom, Aprimo, Monday.com

• Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys

You belong at Pacific Life

At Pacific Life we are committed to a culture of belonging, a space where all employees are empowered to be authentic. One way we cultivate an inclusive culture is through our employee connection groups. The purpose of these employee-led groups is to offer a place to build community, connection, camaraderie, and a sense of belonging. Each group can be active in education, advocacy, recruitment, and community building throughout our organization. Learn more about our employee connection groups at https://www.pacificlife.com/home/corporate-responsibility/diversity-equity-inclusion.html.

Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.

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Base Pay Range:

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual co