Digital Event Experience Lead

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

Are you ready to take your career to the next level and make a significant impact in the world of event technology? Look no further! Workday Inc, a leading global company in the United States, is seeking an individual with a proactive and ambitious approach to join our Marketing team.

About the Role

Workday is seeking a highly skilled and experienced Digital Event Experience Lead to strategically advise and elevate our digital event experiences across our key events. This role will drive the efficient experience across our digital and social platforms pre, on-site, and post-event. The ideal candidate will possess a strong background in leading digital event strategy, a deep understanding of MarTech and digital platforms, and a proven track record of independently driving initiatives and collaborating with cross-functional teams and external partners.

Responsibilities:

• Drive Integrated Digital Event Experience Plan: Lead the development and implementation of an integrated plan with the Director of Event Technology and leaders of the digital, event, broadcast, and content teams to drive the optimal digital event experience across all key events.

• Drive Persona-Based Digital Event Experiences: Lead the strategy, testing, and optimization of unique persona-based views for digital event experiences, specifically for Workday Rising US and EMEA events, ensuring alignment with overall marketing objectives and the integrated plan.

• Champion Digital Experience Architecture: Collaborate with the MarTech team to architect and build out new capabilities for advanced personalization and sophisticated audience acquisition strategies within digital events, in support of the integrated plan.

• Direct Personalized Digital Event Experiences: Partner with the Digital team to implement and continuously optimize innovative methods for personalizing digital event experiences and effectively targeting key audiences for maximum impact, as part of the integrated plan.

• Strategically Reimagine Workday’s Digital Event Library: Lead the development and implementation of comprehensive strategies to transform Workday's digital event content into a multifaceted, personalized, and engaging resource, aligned with the integrated digital event plan.

• Develop & Own Digital Event Capabilities Roadmap: Lead the development, maintenance, and execution of a comprehensive roadmap for digital event capabilities and user experiences, serving as the primary liaison with Workday’s MarTech and Digital teams, as well as external agency partners like GPJ.

• Supervise & Optimize Digital Event Delivery: Strategically lead all aspects of and optimize digital event delivery across various technologies including RainFocus, BrightCove, Figma, Marketo, Adobe Experience Manager, and others, ensuring seamless and high-quality experiences that contribute to the overall digital event experience.

• Define Digital Content Lifecycle: Collaborate wit