Position is Remote (USA or Canada)

No agencies please

About Maximus

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About The Role

We're seeking a data-driven Head of Digital Experience & Conversion Rate Optimization to architect and optimize the entire pre-conversion digital journey. This is a critical growth leadership role that will transform how potential customers discover, evaluate, and convert to Maximus. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience.

Your mission: build systems that drive exponential organic growth and industry-leading conversion rates.

What you will own (Key Responsibilities)

Website & Conversion Optimization

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion

• Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency

• Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths

• Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources

• Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics

• Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent

• Establish and exceed aggressive targets for site conversion rates and cost per acquisition

Organic Growth & Discoverability

• Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine

• Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms

• Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning

• Own organic traffic growth targets, consistently expanding our share of voice in key search verticals

• Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage

Pre-Conversion Journey Orchestration

• Map and optimize every step of the prospect journey from awareness through conversion

• Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up

• Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint

• Create cohesive acquisition experiences across web, mobile, and emerging digital platforms

• Implement advanced analytics to understand visitor behavior and predict conversion likelihood

Lifecycle Marketing Leadership (Acquisition & Retention Support)

• Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs

• Directly manage a designer supporting web and lifecycle creative needs

• Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion

• Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team)

• Ensure lifecycle programs effectively support both acquisition and retention objectives

• Champion segmentation strategies that identify high-value prospects and at-risk customers

Product Experience Partnership

• Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management

• Provide data-driven insights on customer expectations formed during the acquisition journey

• Collabor