Strategist, Paid Social

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Strategist, Paid Social will provide tactical paid social recommendations and manage paid social media campaigns for clients. The Strategist, Paid Social will plan, execute, optimize, and report on paid social media efforts with some oversight from more senior team members. You must have experience in Facebook and Instagram. Twitter, Pinterest, LinkedIn, and Snapchat are a plus. In this position, you will own responsibility of day-to-day campaign management, trafficking, monitoring, and optimizing campaigns to meeting client KPIs.

Responsibilities

• Develops, manages, and optimizes comprehensive paid social campaigns for the brand(s) you work on.
• Executes paid social media campaigns across all major platforms. Duties include trafficking campaigns within platform, monitor creative requests and spec details, adhering to timelines and following general paid social best practices.
• Partners with a cross-functional team to execute large-scale paid social programs and social extensions.
• Provides tactical details and strategic input to develop paid social media recommendations.
• Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimizations based on observed data and trends.
• Collaborate to compile and share campaign performance reports, providing insightful observations, and recommend tests internally and with clients.
• Presents recommendations and reports results with junior and mid-tier clients.
• Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients.
• Attend internal and external trainings and complete required social platform certifications as needed.
• Budget and Financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration.

 

Required Skills & Experience

• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
• Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives.
• Communication: Comfortable routinely working closely with peers and internal teams in-person and via email, phone and video.
• Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders.
• Mediahub does not require candidates to have a college degree

 

Desired Skills & Experience

• 1+ year of experience in a role where paid social media management was a core job responsibility.
• Interest and passion for social media and advertising

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks an