Jr. Personalization Developer
Axos BankAbout the role
Target Range:
34.00 /HR - 34.00 /HRActual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.
Eligible for an Annual Discretionary Cash Bonus Target: 5%Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 5%These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
Axos Bank is seeking a motivated Junior Martech Personalization Developer to join our growing Enterprise Marketing Technology team. In this role, you will be instrumental in building and managing personalization experiences across our digital marketing ecosystem and cross-channel personalization placements. You will partner closely with marketing strategists, data analysts, and engineers to activate first-party data and deliver relevant, timely experiences to prospects and customers across all Axos business units.RESPONSIBILITIES:
Personalization Development & Execution
Design, build, and maintain personalization integrations, placements, and experiences across customer touchpoints — including homepage modules, landing page variants, in-app banners, and email dynamic content zones, etc..
Translate audience segments and behavioral signals into targeted content experiences that drive acquisition, engagement, and cross-sell conversion.
Manage A/B and multivariate testing frameworks for personalized placements; document results and present findings to marketing stakeholders.
Partner with the Creative and Segment Marketing teams to ensure personalization assets meet both brand standards and performance objectives.
CDP Administration & Enablement
Support day-to-day configuration and management of Salesforce Data 360, including data stream setup, identity resolution, segment management, and activation workflows.
Build and maintain unified customer profiles by connecting data from CRM, CDP (Tealium / D360), Databricks, and digital analytics platforms.
Collaborate with Marketing Analytics and Data Engineering to ensure clean, reliable data flows into personalization platforms for segment activation.
Assist in the development of calculated insights, engagement scores, and predictive attributes to power personalization logic.
Monitor data health, segment refresh cadences, and activation success rates; troubleshoot issues in partnership with the data engineering team.
Platform Integration & Technical Operations
Maintain integrations between D360 and downstream activation channels (SFMC Journey Builder, paid media platforms, web CMS).
Document technical configurations, segment logic, and personalization rules in a centralized knowledge base to support team scalability.
Participate in QA processes to validate personalization rendering, audience accuracy, and suppression logic before launch.
Cross-Functional Collaboration
Contribute to sprint planning, backlog grooming, and project prioritization within the MarTech roadmap.
Stay current on personalization best practices, D360 platform updates, and emerging martech capabilities; bring recommendations to the team.
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