Or Senior Manager, Slack Self Serve Strategy & Operations
SalesforceAbout the role
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The Senior Manager, Self Serve Strategy & Operations will serve as the analytical and strategic engine behind Slack's Self Serve business, partnering closely with Growth, Product, Marketing, and Finance leadership to drive the rhythm of business, shape go-to-market strategy, and ensure Slack's PLG motion is performing against plan. This role sits at the intersection of data, product strategy, and business operations — owning the forecast, the metrics, and the strategic frameworks that guide one of Salesforce's most important growth levers.
Key Responsibilities:
Business Performance & Forecast Management
Own the Self Serve weekly, monthly, and quarterly forecast cadence — building and delivering regular business updates, commit tracking, and performance commentary for cross-functional leadership (Growth, Product, Finance, GTM)
Develop and maintain the Self Serve forecast infrastructure, tracking key metrics including New ACV, Expansion ACV, Attrition, NNAOV, AOV, and FinPlan attainment across monthly and quarterly time horizons
Identify and communicate performance drivers, risks, and beats in real-time — translating data signals (e.g., run-rate slowdowns, EOM drop-offs, managed deactivations) into clear, actionable narratives for executive audiences
Manage APM historical data submissions and adjustments, including remediation of one-time events (e.g., Transition Remediation, regional EOS impacts) to ensure accurate baseline reporting
Lead weekly forecast preview meetings and shift to async formats when needed, coordinating across Growth, Product, and Finance stakeholders
Annual & Quarterly Planning
Lead the Self Serve FY planning cycle — building the financial model, growth assumptions, and quarterly seasonality adjustments that inform Slack's Self Serve revenue plan
Develop and maintain FX factor calculations and target-setting frameworks across New ACV, Expansion ACV, and Attrition dimensions
Build quarterly growth builds that identify the bridge between baseline run-rate and FinPlan targets, decomposing the gap across PDE and GTM-driven initiatives
Own FY27 Self Serve targets and operating plan, translating high-level goals (e.g., 95K new logos, 96% of all Slack new logos) into segment-level execution frameworks
Develop quarterly seasonality adjustment models to inform planning accuracy and forecast guardrails
Product Strategy & GTM Alignment
Serve as the Self Serve strategy lead on cross-functional product and GTM initiatives — including SlackCRM, Slackbot AI, Starter Suite bundling, and single-channel guest monetization
Define success metrics and financial targets for new product launches, including SlackCRM WAT (Weekly Active Teams) targets, self-serve ACV attribution frameworks, and new logo definitions
Partner with Product, Growth, and Marketing to evaluate experiment collisions and their impact on Self Serve ACV goals — providing data-driven recommendations on prioritization trade-offs
Develop product briefs and strategy documents on packaging and pricing decisions, including Starter Suite inclusion with Slack Business+, license provisioning models, and revenue attribution frameworks
Contribute to V2MOM planning cycles, ensuring Self Serve metrics are properly represented and ladder up to Slack-wide growth goals
Data, Analytics & Reporting Infrastructure
Own the Self Serve data pod — partnering with Data Engineering and BI teams to ensure the sales_metrics_load DAG and upstream data pipelines are flowing accurately and on schedule
Build and maintain self-serve analytics capabilities for segment performanc
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