Senior Sales & Marketing Manager (Fast Growing Sport Tech)

We are helping our client, BHOUT, to find a great Senior Sales and Marketing Manager. 
1. About BHOUT
BHOUT is on a mission to revolutionize the way people approach fitness. We understand that many individuals struggle to find enjoyment in traditional physical exercise, which often leads to its avoidance. That's where BHOUT comes in. We're dedicated to transforming the fitness experience into an exciting and engaging activity. Our smart boxing bags, fueled by cutting-edge AI technology and a dedicated app, are designed to gamify fitboxing, turning it into an immersive game that rewards your sweat.

Starting with a thriving BHOUT club in the heart of Lisbon, we're now expanding our reach globally. BHOUT bags will be a familiar sight everywhere – whether it's in offices, homes, buildings, or gyms – making fitness accessible wherever the mood strikes.


2. Working at BHOUT Means
🙋 Friendly - Simple and user-friendly to make it more accessible, democratic and fun.

🌏 Inclusive - Everyone is different. We acknowledge and celebrate each individual.

💎 Transparent - We are what we are. We don’t hide or pretend.

🥊 Punch - BHOUT makes a difference. Everything we do has a punch, gets noticed.

💡 Curious - Eternally evolving. Driving the fitness world forward. Creating new rituals and trends.

🤝 Connected - We are a team of many. To build a community, we have to build connections, using technology, creating live experiences.


3. About the Role
We are looking for an Senior Sales and Marketing Manager to drive lead acquisition initiatives designed internally and executed with the support of external agencies, ensuring the fulfillment of BHOUT's ambitious customer acquisition goals in the Clubs, B2B and B2C verticals.

4. What You'll Do
As a Senior Sales and Marketing Manager, you will report directly to the COO and work in partnership with various internal teams. You’ll be responsible for developing the strategy as well as overseeing and optimizing online and offline customer acquisition initiatives in collaboration with external marketing agencies. You will ensure all actions are strategic, data-driven, and well-integrated.

1. Strategy and Planning (Online & Offline)

Develop integrated acquisition strategies across digital channels (Google Ads, Meta Ads, SEO/SEM) as well as other acquisition channels such as SMS/WhatsApp, email marketing, cold calling, and offline channels (events, activations, partnerships, street marketing, corporate wellness programs) in cooperation and alignment with Brand & Comms department.
Identify and evaluate offline touchpoints where BHOUT can intercept its target audience: gyms, coworking spaces, universities, shopping centres, etc.
Build and manage robust CRM for all parts of the funnel: awareness, conversion and retention, resorting to state-of-the art tools and technology as well as sorting inspiration from best practices in the fitness and tech industries.
Ensure that campaigns align with BHOUT’s values and target customer profiles, developing detailed customer behaviour reports for all stages of the funnel and spot trends and bottlenecks in acquisition and growth.
Ensure consistent messaging and cohesive customer journey across all acquisition channels, in collaboration with other teams at BHOUT.
Design and execute paid media budget across all channels.
2. Local Club Acquisition Ownership

Take ownership of offline customer acquisition for each BHOUT Club, ensuring strategies are tailored to the local context and geography.
Collaborate with field teams to map local partnerships, foot traffic hotspots, and regional opportunities.
Plan and execute hyper-local marketing initiatives, including:
Strategic collaborations with universities, retailers, and corporate offices.
On-the-ground activations like flyering, sampling, and street marketing in high-traffic areas.
Attendance at community events, neighborhood fairs, or fitness expos.
Customize tactics to reflect the cultural, economic, and behavioral traits of each location.
Continuously report on results by club and city, identifying which offline strategies deliver the highest quality leads.
3. Managing External Relationships

Act as the primary point of contact between BHOUT and the external marketing agency.
Ensure the agency fully understands BHOUT’s strategic objectives, including lead quality, cost targets, and customer experience impact.
Attend regular meetings with the agency to review progress, analyze results, and propose optimizations.
Coordinate in partnership with the Brand & Comms team all external partners, such as real estate developers, fitness influencers, corporates, and local event organizers, to generate new acquisition opportunities.
4. Field Activation & Local Marketing

Design and ex