Sr. Manager of Social Media & Digital Content Strategy

Who We Are

2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.

 

Position Summary

The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K’s social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions.

 

Primary Responsibilities

• Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.
• Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI.
• Content Planning: Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms.
• Insight Generation: Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach.
• Quality Control: Review and approve all owned social assets, ensuring strict adherence to 2K’s BKMs, brand safety guidelines, and strategic goals.
• Integrated Execution: Develop integrated social rollout plans and "Run of Show" documents in close partnership with Community and Influencer workstreams.
• Team Leadership: Manage and mentor a team of 2–5 direct reports, overseeing their daily workflows and professional development.
• Operational Efficiency: Identify and implement process improvements within the social team to streamline asset creation and deployment.

Core Competencies

• Marketing Strategy: Define and own social marketing strategies to enable creative and production partners to execute against and bring to life
• Operational Excellence: Ability to manage complex workflows and ensure high-volume output without sacrificing quality.
• Data-Driven Decision Making: Proficiency in analyzing social metrics to pivot strategies and improve channel performance.
• Cross-Functional Collaboration: Strong ability to partner with Brand, Product, Community, Influencer, Creative and Production teams to ensure a unified social presence.
• Team Management: Skilled in directing the work of others, providing clear feedback, and fostering a collaborative team environment.
• Technical Proficiency: Deep knowledge of social media platform algorithms, publishing tools, and emerging digital trends.

Required Qualifications, Knowledge, and Job-Related Skills

• Significant experience in social media management, digital marketing, or content strategy.
• Prior experience in a management or supervisory role (Direct reports: 2–5).
• Expert-level understanding of social media platforms (Twitter/X, TikTok, Instagram, YouTube, etc.) and their respective audiences.
• Proven ability to create detailed execution plans and "Run of Shows" for major product beats or launches.
• Strong analytical skills with the ability to translate raw data into executive-level summaries.

Preferred Qualifications

• Experience in the gaming, sports or entertainment industry.
• Proficiency with social listening and analytics tools (e.g., Sprinklr, Meltwater, or similar).

The pay range for this position in California at the start of employment is expected to be between $150,400 and $222,580 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.