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Account Executive, Creator Marketing
Zeno GroupUnited Statesfull_timeVerifiedPosted 24 Jan 2025
About the role
ABOUT THE ROLE:
Zeno Chicago is looking for an ambitious creator marketing specialist to join our growing digital team. The ideal candidate will have solid experience in both paid and earned influencer engagement, across tiers and segments of creators – from kids to parents, food to family, entertainment and comedy and beyond. The ideal candidate will have direct experience identifying creator partners and managing relationships, including contract negotiations and ongoing communication about deliverables and content reviews, and evaluating results. This candidate should also be highly familiar with the ever-changing creator landscape and extremely detail-oriented and organized, with the ability to manage multiple creator relationships across multiple clients simultaneously and with ease - to ensure no detail is overlooked.
As an Account Executive, Creator (Influencer) you’ll be responsible for creator identification, evaluation and outreach/engagement, including leveraging proprietary tools to evaluate audiences, content quality and average content performance. This candidate will also lead contract negotiations and execution, helping work as a partner to creators to ensure concepts and content meets client expectations and authentically tells brand stories. The AE, Creator should be able to understand and synthesize performance data into actionable insights.
This candidate will execute creator work across social platforms, focusing primarily on Instagram and TikTok, but with the opportunity for additional work on Facebook, YouTube, X (Twitter), Pinterest and LinkedIn. Zeno Group’s relationship-first approach to creator marketing is high-touch, meaning we need a candidate who is both creative and highly a good communicator. This role will have the opportunity to work with household name brands in a fast-paced environment, which means experience working on multiple projects simultaneously is a must.
ABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in Nor
Zeno Chicago is looking for an ambitious creator marketing specialist to join our growing digital team. The ideal candidate will have solid experience in both paid and earned influencer engagement, across tiers and segments of creators – from kids to parents, food to family, entertainment and comedy and beyond. The ideal candidate will have direct experience identifying creator partners and managing relationships, including contract negotiations and ongoing communication about deliverables and content reviews, and evaluating results. This candidate should also be highly familiar with the ever-changing creator landscape and extremely detail-oriented and organized, with the ability to manage multiple creator relationships across multiple clients simultaneously and with ease - to ensure no detail is overlooked.
As an Account Executive, Creator (Influencer) you’ll be responsible for creator identification, evaluation and outreach/engagement, including leveraging proprietary tools to evaluate audiences, content quality and average content performance. This candidate will also lead contract negotiations and execution, helping work as a partner to creators to ensure concepts and content meets client expectations and authentically tells brand stories. The AE, Creator should be able to understand and synthesize performance data into actionable insights.
This candidate will execute creator work across social platforms, focusing primarily on Instagram and TikTok, but with the opportunity for additional work on Facebook, YouTube, X (Twitter), Pinterest and LinkedIn. Zeno Group’s relationship-first approach to creator marketing is high-touch, meaning we need a candidate who is both creative and highly a good communicator. This role will have the opportunity to work with household name brands in a fast-paced environment, which means experience working on multiple projects simultaneously is a must.
RESPONSIBILITIES:
- Be creative: Have a passion for social media and influencer content - whether ideation or creation.
- Be willing to have fun: We love what we do, and who we do it with - and hope you will, too.
- Be detail-oriented: Live for the details and stay on top of deadlines with ease.
- Be hungry: Show you want to be here and give 100% every day.
- Be a self-starter: Love taking on new challenges and learning new things.
- Be a team player: Be collaborative and solution-oriented; willing to raise your hand.
QUALIFICATIONS:
- 2-4 years of experience in a digital, social and/or influencer role.
- Bachelor’s degree in journalism, PR, marketing, or another related field.
- Comfortable with Microsoft Office applications, especially PowerPoint.
- Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and overseeing 10+ influencer relationships at once.
- Experience playing a key role in measurement efforts for a social, digital or influencer program, including calculating benchmarks, engagement rates and synthesizing data to demonstrate impact.
- Experience tracking OOP budgets and managing influencer payments.
- Previous experience identifying and vetting influencers of all tiers across verticals, with strong existing knowledge of key creators and common brand guardrails.
- Previous experience managing creator relationships directly, including contract negotiations; working through an influencer network is not applicable.
- Possess deep knowledge of the creator/influencer industry, trends and top creators.
PREFERENCES:
- Experience with creator campaigns that drive ecommerce or conversions.
- Experience with or strong understanding of creator licensing (whitelisting) influencer content using paid on Facebook, Instagram or X (Twitter), using either basic targeting or data-driven tactics (e.g. retargeting, lookalikes, etc.)
- Experience with top consumer brands.
- Previous agency experience.
- Proficiency in Tagger or similar creator marketing platforms.
ABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in Nor
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