Regional Account Director, Oncology - Mid-Atlantic

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Regional Account Director, Oncology - Mid-Atlantic 

Regional Account Director – Oncology – Mid-Atlantic

PURPOSE

The Regional Account Director (RAD), Oncology is focused on driving key account strategy and unlocking growth opportunities for our Oncology product portfolio in their area’s IDNs, hospitals, and large, complex community oncology and urology accounts. The RAD will identify key customer issues & opportunities, build account plans and execute those plans via a coordinated cross-functional approach. The RAD will lead the cross-functional team’s design and execution of key account strategy while addressing clinical, operational, and financial opportunities and barriers. The goal is to be perceived as a partner of choice by our customers. The span of coverage are the states of North Carolina, South Carolina, Virginia and Washington DC. Ideally this person is located near a major airport. Up to 50% of travel within the territory is required.

KEY TASKS AND RESPONSIBILITIES

• Building & maintaining relationships with key account stakeholders (C- and D- level);  
• Understanding key priorities of accounts;  
• Conducting business reviews (QBRs); 
• Leveraging data tools to identify growth opportunities; 
• Developing, implementing, and measuring cross-functional account plans that unlock growth opportunities across the Oncology portfolio;  
• Monitoring product pathway status and ensuring appropriate positioning;
• Providing Area strategy and analytical support to the AGM and the rest of the customer squad. (Emphasis between these activities may be adapted to the area’s customer team’s specific needs);
• Unlock product growth opportunities across Bayer Oncology portfolio in accordance with product labeling and company policies; 
• Build strategic relationships with key stakeholders at selected accounts for long-term mutual success and conduct business reviews with relevant stakeholders and support accounts on Clinical, Financial and Operational topics related to Bayer’s product portfolio; 
• Attend relevant conferences, conventions and trade shows to meet customers and stay up to date relevant topics; 
• Identify and prioritize key account opportunities by analyzing and synthesizing information from multiple sources (e.g. market research, performance history, customer investigation, and Area customer team knowledge) and sharing insights with the account team; 
• Collaborate with the cross-functional team to build and implement account solutions and action plans; 
• Mobilize Area customer team (Sales Consultant, Field Reimbursement, Nurse Educators, Medical Affairs, Regional Marketing) and HQ teams where appropriate, to implement key actions from account plan; 
• Set account key performance indicators (KPIs) aligned to organizational and brand priorities, monitoring achievement of goals and updating the account plan accordingly; 
• Build and maintain appropriate relationships with relevant 3rd parties (e.g. GPOs, Diagnostic companies, industry & trade groups;) 
• Provide Area strategy and analytical support by leveraging tools and different data sources; 
• Facilitate a high level of collaboration across functions, reinforcing the value of bringing diverse perspectives to develop solutions to meet customer needs. 

WHO YOU ARE

Bayer is seeking an incumbent who possesses the following:

REQUIRED QUALIFICATIONS

• Bachelor’s degree or 10 years of relevant experience in lieu of a Bachelor’s degree; 
• 5+ years of pharma and/or other healthcare-related experience; 
• 3+ years of experience in pharmaceutical account management in the IDN, Hospital, and/or community oncology/urology channels; 
• Subject