Sr. Manager, B2B Enterprise Marketing Strategy – Health Systems

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Manager, B2B Enterprise Marketing Strategy, Health Systems.

The Senior Manager, B2B Enterprise Marketing Strategy, is accountable for driving growth for assigned B2B audience segments by leveraging audience insights, competitive and business intelligence, and marketing performance data to create compelling, multi-channel marketing strategies to achieve growth targets. As the senior marketing manager, you will surface and highlight the end benefits that Labcorp’s enterprise diagnostics solutions deliver for health systems and managed care organizations. You will translate our business into customer benefits and lead the creation of marketing assets to build awareness and generate demand. This position reports to the Director, B2B Enterprise Marketing and works closely with the Health Systems and Managed Care marketing, business and technology teams.

This position is remote within the United States, with a preference for candidates based in the Eastern or Central time zones.

Marketing Strategy & Planning

• Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy.

• Lead the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas.

• Define key audience segments and targeting criteria for marketing campaigns.

• Lead development and implementation of marketing campaigns designed to achieve business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsorships, sales enablement and more.

• Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations to enhance marketing performance.

• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise.

Campaign Execution

• Deliver multi-channel campaign plans in alignment with marketing plan and budget.

• Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance.

• Lead tactic sequencing and prioritization.

• Collaborate to accurately track marketing budget allocation and spend.

Partner Relationships and Leadership

• Serve as marketing business partner to the segment P&L owners. Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives.

• Deliver annual strategic marketing plan for assigned business areas.

• Run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment.

• Build support and buy-in for approaches and ideas in a way that fosters engagement.

• Provide open and transparent communication across the organization.

• Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market.

• Work with external agency and vendor partners as needed to efficiently launch marketing strategies.

Requirements:

• A bachelor’s degree is required; a focus in Marketing, Communications, Science, or Business is preferred

• 8-10 years of experience in integrated/multi-channel marketing strategy and campaign execution is strongly preferred

• Life sciences or healthcare marketing experience preferred

• Specific expertise in a multi-channel marketing environment required

• Copywriting and editing skills required

• Adaptable in the face of shifting priorities

• Self-motivated, with a see it/own it/do it mentality

• Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity

• A clear, concise, and timely communicator

• Excellent at building strong relationships

• Confidently able to generate buy-in, uniting groups/teams around a common vision

• Committed to fostering an engaging, inclusive, and supportive work environment

Application Window: Application window will close February 10, 2025.

Pay Range $91,000 - $130,0