Resort Director of Sales & Marketing | Saint Johns Resort

About Saint John's Resort 

Nestled in the heart of Plymouth, Michigan, Saint John’s Resort is a premier destination offering luxury accommodations, exceptional dining, a championship golf course, and state-of-the-art event spaces. We are dedicated to providing unforgettable experiences for both leisure and business guests, with a focus on excellence, hospitality, and community.

 

Position Overview

The Director of Sales and Marketing will be responsible for developing and executing the resort's sales and marketing strategies to drive revenue growth, enhance brand visibility, and increase market share. This individual will oversee a dynamic team, lead strategic initiatives, and work closely with leadership to ensure the resort’s goals are met. The Director of Sales and Marketing will play a critical role in promoting the resort's unique offerings, cultivating relationships, and positioning Saint John’s Resort as the top destination in Plymouth and the surrounding areas.

 

Saint John’s Resort spans 200 acres and offers 118 luxurious hotel rooms and nearly 100,000 square feet of meeting space. It features three dining and entertainment venues: the upscale FIVE Steakhouse, The Wine Grotto, and Doyles Irish Pub. Originating in the late 1940s, the resort has evolved from a seminary to a retreat center, and subsequently to a conference center and hotel. Under the stewardship of the Pulte Family Charitable Foundation, the property is currently undergoing a multi-million-dollar renovation. This project has already introduced The Wine Grotto, The Garden Pavilion event space, Doyles Irish Pub, and The Cardinal, an 18-hole championship golf course, along with The Little Cardinal, a seven-hole par-3 short course, and The Cardinal Putting Course. Additionally, a new 50,000-square-foot event space is set to open in Spring 2025. With these expansions, Saint John’s has welcomed a plethora of high-level award wins including Condè Nast Traveller Reader’s Choice Awards “Top #5 Resorts in the Midwest 2024” and Travel + Leisure “Favorite Resorts in The Midwest 2024”.

 

Committed to philanthropy, Saint John’s Resort continues its mission as part of the Pulte Family Charitable Foundation’s “Humanitarian Hotels” strategy, dedicating 100% of net profits to educational and humanitarian initiatives in Metro Detroit and beyond.

 

KEY RESPONSIBILITIES

 

Sales Leadership

• Develop and implement strategic sales plans to increase revenue in all segments, including corporate, leisure, weddings, events, and group bookings.
• Lead, motivate, and manage the sales team to ensure individual and team goals are consistently met or exceeded.
• Build and maintain strong relationships with key clients, partners, and local organizations to promote Saint John's Resort.
• Manage the resort’s sales pipeline, ensuring a constant flow of new business opportunities and developing strategies to convert leads into bookings.
• Track and analyze sales performance data, reporting on key metrics and adjusting strategies as necessary to optimize sales results.

Marketing Strategy

• Develop and execute comprehensive marketing strategies to promote the resort’s offerings and services including rooms, weddings, corporate/social sales, all three dining outlets and The Cardinal golf courses, ensuring alignment with the resort’s brand and business objectives.
• Oversee digital marketing initiatives, including management of our three resort websites, SEO strategy, multi-brand social media management, and email campaigns, to drive online visibility, engagement and lead generation.
• Lead public relations strategy to secure media coverage and improve brand awareness within target markets.
• Collaborate with external agencies, media, and partners to create promotional materials, advertising campaigns, and other marketing collateral.
• Ensure consistency in branding and messaging across all platforms and communications both internally and externally.

Event and Group Sales Management

• Oversee the management of group bookings, conferences, and special events to ensure the seamless execution of the resort's events and meeting offerings.
• Work closely with the event planning team to develop customized packages that meet the needs of diverse clients.
• Analyze event performance, track client satisfaction, and seek opportunities for improvement.

Market Analysis and Budgeting

• Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the resort industry.
• Develop and manage annual sales and marketing budgets, ensuring effective allocation of resources and ROI on marketing in