VP Artist Development

Company Description

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while owning 100% of their music. Today, TuneCore is the leading music digital distribution service for independent artists worldwide and headquartered in Brooklyn, NY, TuneCore is owned by Paris-based, global digital music company Believe. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business. 

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation inspires and pushes us to work hard for our artists, while collaboration drives the way we work; as well as how we approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Lead the team that will bridge artists’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.

Job Description

TuneCore is looking for a VP Artist Development to lead its global artist development business. This opportunity includes managing the TuneCore Accelerator Program, the powerhouse platform that helps independent artists find new audiences and propel their fandom at each phase of development. This best-in-class platform provides access to promotional programs designed to help today’s artists: drive the discovery of their music, build their audience, and promote deeper fan engagement. The VP Artist Development will not only lead the team as we expand TCA but work closely with TuneCore’s parent company Believe, on the strategic development and operational execution of new artist development programs. The VP Artist Development will be responsible for driving both artist music sales and TuneCore revenue from artist development initiatives and high levels of artist participation in all artist development programs.

Reporting to the CRO, the VP Artist Development understands not only the artist's experience, client needs and creator journey, but also how TuneCore solutions provide invaluable benefit at all stages of artist career development. As a people leader at TuneCore, they will play a critical role in developing and supporting the team to perform at their best and create value for both key clients and TuneCore. Our artists’ success is our success. They will build a high performing, diverse team by recruiting talent, identifying and developing successors, driving retention and engagement, and cultivating an inclusive, creative and passionate culture.

Salary: $170,000-190,000

The tasks and responsibilities of this position include, but are not limited to:

What You’ll Do

• Own Artist Development Platform: Lead artist development globally for TuneCore through TuneCore Accelerator and other programs.  Collaborate closely with product and marketing teams to ensure the platform's value is effectively communicated to both existing and prospective users. Accountable for high levels of artist participation in all artist development programs. 

• Lead Artist and TuneCore Revenue Growth: Responsible for increasing digital music sales for artists and revenue growth for TuneCore by aligning the program's goals with the broader TuneCore mission and business strategy.

• Oversee and Scale Program Operations: Lead the strategic development and operational execution of Artist Development programs, including the TuneCore Accelerator platform, ensuring its continued growth and success in providing marketing, promotional, and audience development services to independent artists at various stages of their careers.

• Drive Innovation and Expansion: Identify and implement new opportunities for expanding artist development, through DSP partner pilots, catalog optimization tools, and promotional programs, ensuring that the TuneCore is at the forefront of industry trends and exceeds the needs of self-releasing artists globally.

• Oversee Artist Success and Engagement: Lead global initiatives and work with local teams to identify and develop artists with potential and drive their growth through development programs focused on streaming growth, revenue, and fanbase development, using TuneCore digital marketing programs and regional marketing and related activities.

• Data-Driven Decision-Making: Utilize data from the platform’s performance metrics (e.g., streams, track discoveries, audience growth) to guide decision-making, ensuring that marketing pr