VP, QVC Marketing Leader

Job Description:

Role Summary/Purpose:

The VP, QVC Marketing Leader requires a dynamic and resilient marketing leader to drive the overall strategy and execution of QVC’s PLCC Credit Card program. The successful candidate will focus on deepening customer engagement, fostering loyalty, and increasing repeat purchases through data-driven campaigns that resonate with QVC’s passionate customer base. The candidate will work with cross-functional teams, external agencies and our client partner to develop and deliver on the QCard roadmap as well as lead development and execution of critical projects to impact applications, accounts and sales. This role interfaces with key senior level stakeholders within QVC and Synchrony.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with QVC client and Synchrony teams to lead, develop, and implement strategic marketing initiatives to achieve business goals.

• Monitor & manage performance of all key credit and marketing metrics vs. plan. Participate in and lead key aspects of the development of the Synchrony Financial planning cycle.

• Drive growth and profitability for the card program by spearheading innovative solutions in partnership with the client.

• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve objectives.

• Maintain ownership of the joint marketing, research and innovation fund budgets, partnering closely with Finance and client team to ensure thoughtful, strategic, and responsible allocation of spend.

• Collaborate with Synchrony cross-functional teams, client partners and third party agencies to integrate strategies and drive overall results while remaining compliant.

• Drive projects that focus on improved consumer experience, growth, collaboration and consumer acquisitions.

• Define, develop, and implement strategies, campaigns and solutions that span the customer lifecycle including: Acquisition, Usage, and Servicing.

• Utilize analytical tools to optimize marketing investments to drive profitable growth. Partner with the analytics team and the client to share data, set up test and control, and report results.

• Establish and develop key relationships at partner organization.

• Keep abreast of industry and competitive insights while defining, implementing and tracking KPIs through analytic tools.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience

• A minimum of 7+ years of marketing experience in credit card or financial services to include (can be concurrent):

  • 5 years of growth marketing leadership with partnership model, while leading consumer-facing programs and products, and with developing and delivering financial services products via digital channels

  • Client/ Account Management experience

  • Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Strong project management experience, organized, and detail oriented

• Experience managing creative agencies and marketing service suppliers

• Ability to travel as needed (~15%)

Desired Characteristics:

• Advanced degree (MS, MBA).

• Ability to work across the client organization and align resources and focus

• Marketing experience preferably in retail, direct marketing, credit card or financial services.

• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.  Strong integrator.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Ability to identify innovative growth opportunities

• Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable

• Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives

• Strong financial acumen and comfort level with analytics tools and analyses.