Director, Global Marketing, Poultry

Job Description

Role Overview:
The Customer Marketing Director will be responsible for shaping and spearheading the development and global deployment of the Long-life-bird business development strategy at our company's Animal Health. This strategic leadership role will involve direct management and mentorship of a team comprising Global Marketing Directors and Global Technical Directors, as well as overseeing the execution of marketing initiatives designed to achieve ambitious growth and customer satisfaction targets.

Key Responsibilities:

Strategy Development and Implementation:

• Own and lead the development of the Long-life-bird business development strategy, ensuring global alignment and effective deployment across markets.

• Formulate a winning strategy that captures the potential identified in the 5-Year Plan (5YP), including resource allocation, organizational structures, and alignment with R&D and regulatory requirements.

Team Leadership:

• Lead, mentor, and develop a high-performing team of Global Marketing Directors and Global Technical Directors, fostering a culture of collaboration, innovation, and accountability.

• Ensure the team is equipped with necessary skills and resources to execute strategic initiatives effectively.

Launch Excellence:

• Drive launch excellence by ensuring the successful delivery of 5YP numbers for designated customer types, focusing on seamless execution during product launches.

• Establish and monitor KPIs to measure launch effectiveness and market penetration.

Customer Mapping and Analysis:

• Conduct in-depth analysis of the top 50 global customers in the Layer and Broiler Breeder segments, identifying their unique needs, preferences, growth potential, and our company's positioning to serve them effectively.

• Utilize insights gathered to inform strategy and initiatives aimed at enhancing customer relationships and engagement.

Competitive Assessment:

• Analyze current competitive positioning by identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform growth strategies and tactical decisions.

• Lead efforts to continuously monitor competitor activities and market trends to stay ahead in the industry.

Identifying Success Factors and Bottlenecks:

• Establish a clear understanding of the key factors contributing to our company's success in the market while identifying barriers or challenges that could hinder growth.

• Develop actionable strategies to overcome identified bottlenecks and capitalize on opportunities.

Value Proposition Development:

• Create a compelling value proposition tailored to the designated customer type, ensuring it aligns with their needs, aspirations, and market trends.

• Collaborate with cross-functional teams to ensure the value proposition is reflected in product development, marketing campaigns, and customer communications.

Qualifications:

• Bachelor’s degree in Business, Marketing, Veterinary Science, or related field; MBA preferred.

• 10 years experience in marketing or business development within the animal health or related industry.

• Demonstrated success in leading global marketing initiatives and managing teams.

• Strong analytical skills with the ability to interpret data and customer insights effectively.

• Excellent communication, interpersonal, and leadership skills.

• Strategic thinker with a customer-centric mindset and a track record of driving results.

Work Environment:

• A dynamic and fast-paced environment with global collaboration opportunities.

• Available for travel as required to meet with global customers and stakeholders.

Required Skills:

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment