Senior Director of Marketing

PLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:

https://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=195584

About Northern Essex Community College:
 

THE COLLEGE: Northern Essex Community College (NECC) serves about 5,000 credit students each semester on two campuses located in the beautiful, historic Merrimack Valley region of northeast Massachusetts.  Our suburban Haverhill campus sits on 106 acres near Kenoza Lake and features a Technology Center and an award-winning Student One-Stop Center.  Our urban campus in Lawrence occupies a number of buildings in the heart of downtown.  Most recently, we have constructed a new 44,000 square foot health technologies facility, the Dr. Ibrahim El-Hefni Allied Health & Technology Center.  Both campuses are a short drive to Boston and to the beaches and state parks along the coast.

The College has been building an organizational culture that values initiative and innovation, and seeks to identify and develop the strengths in students, faculty, staff, and programs in order to grow and improve.  NECC is also committed to using evidence to guide planning and decision-making.  These values are reflected in the use of Appreciative Inquiry for strategic planning and accreditation; in our investment in strengths-based, institution-wide professional development; and in our ten-year involvement as a Leader College in Achieving the Dream, a national network of community colleges dedicated to using data to close student achievement gaps.

We are also committed to the recruitment and retention of a diverse workforce that reflects the communities we serve.  With over 40% Hispanic students, NECC was the first federally recognized Hispanic Serving Institution (HSI) in New England.

We seek leaders who are committed to the community college mission, actively engaged in promoting diversity, and prepared to use their unique strengths and innovation with the goal of student success.

Job Description:
 

POSITION: Full-Time Senior Director of Marketing (Director): Marketing Communications; Haverhill Campus; 37.5 hours per week; Non-Unit Professional Position.

SUMMARY: Reporting to the Executive Director of Marketing Communications, the Senior Director oversees the institution's ongoing marketing efforts, including advertising, creative development, digital and social media marketing, and brand execution. The Senior Director is responsible for the strategic planning and day to day management of marketing initiatives that elevate NECC's visibility, drive enrollment, and strengthen institutional branding.

The Senior Director supervises the Director of Digital Communications and the Marketing Communications Specialist and plays a central role in developing content for marketing and digital platforms.

RESPONSIBILITIES:                   

The responsibilities include, but are not limited to the following:

Manage Marketing Strategy and Execution - 40%

• Develop and implement a strategically aligned, integrated institutional marketing plan.
• Manage advertising campaigns across digital, print, social, and emerging media.
• Develop content for marketing materials, including digital ads, brochures, video scripts, email campaigns, and promotional content.
• Coordinate with Enrollment Services to support recruitment goals through targeted marketing.
• Serve as the primary marketing liaison to Enrollment Services.
• Supervise SEO and SEM strategy to improve organic visibility and paid ad performance.
• Develop and refine key marketing-related content on the college's website.
• Oversee targeted campaigns for specific academic programs or student segments (adult learners, dual enrollment, workforce programs, etc.)
• Coordinate photo coverage for college events, campaigns, and marketing materials as needed

Social Media Stra