VP, Account

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do: 

 

This position is for a Vice President role working on the Account Management team and is based in New York, NY.  

 

The Account Management team actively develops, implements, and manages strategy, creative, development and implementation of Brand Initiatives for corporate client and business units focused across culture – to include such consumer passions as sports, entertainment, music, etc. The role will include leading integrated marketing initiatives in functional areas such as marketing, advertising, social, and digital teams. 

 

• Lead client relationships to provide business direction, drive strategic recommendations, and grow the business through additional workstreams and expansion of services across 160over90 and WME Group.  

• Develop and execute partnership strategies which may include entertainment properties, talent, or broader cultural platforms.  This will include every aspect of the lifecycle from initial ideation, presentation, execution and measurement. 

• Lead a team of colleagues across various agency departments at 160over90 and WME to drive business objectives.  This will include potentially managing direct and/or indirect reports.  

• Collaborate with colleagues in other divisions across 160over90 and WME Group to share learnings and gather upstream intelligence from our network.  While the role will have access to every aspect of the company’s businesses, success will rely on an ability to foster trusted relationships with executives across the organization. 

• Oversee a fast-paced business environment by partnering with internal teammates across all business verticals to maintain and grow multiple client opportunities.  

• Thoughtfully counsel client based on the broader cultural landscape, our upstream cultural intelligence and the client’s business goals 

• Lead/oversee client activities which could include but is not limited to cultural marketing strategies, campaigns, and activations 

• Maintain line of site across all workstreams between 160over90/WME Group and client  

• Help counsel and inspire clients at every touchpoint by flagging new and creative ideas and trends across advertising, marketing, strategy and culture (tech, fashion, entertainment, sports and music) 

• Provide analysis of potential new client growth opportunities and support growth by proactively identifying areas of expansion, bringing in the right subject matter experts from around the network, and following through with negotiations and SOW execution.  

• Collaborate with client’s other agency partners (advertising, media, PR, etc.) 

• In addition to working on specific brands, this role